# Contemporary For-Benefit E-Commerce We See Beauty Tries to Sell Coop-Made Products with Visuals By Tiana Reid | Published 2013-02-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/we-see-beauty References: [facebook](https://www.facebook.com/weseebeauty) & [weseebeauty](http://weseebeauty.com/) If you're into aesthetics and design, you'll appreciate We See Beauty for, well, its beauty. The Visions part of its website digs into the visuality of positive social change -- with an entrepreneurial twist. But more than that, however, the social business attempts to use its space primarily as a marketplace in order to support cooperatives by selling artisan-made products. MAKE is the company's own line of cosmetics products, which recently launched a collection called New Medieval, which was a joint venture by Ayami Nishimura, a make-up artist, and Faye Toogood, a furniture and interior designer who lives and works in London, United Kingdom. One-third of all sales will go to the We See Beauty Foundation, which is a [business incubator for worker cooperatives](https://www.trendhunter.com/trends/beauty-entrepreneurship) that are owned by women **Contact Information** We See Beauty [website](http://weseebeauty.com/) We See Beauty on [Facebook](https://www.facebook.com/weseebeauty) We See Beauty on [Twitter](https://twitter.com/WeSeeBeauty) We See Beauty on [Pinterest](http://pinterest.com/weseebeauty/) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Socially Responsible E-commerce:** There is an opportunity for e-commerce businesses to focus on promoting socially responsible products and supporting cooperatives. - **Creative Collaborations:** Collaborating with artists and designers can lead to unique product lines that attract consumers looking for something different. - **Business Incubation for Cooperatives:** Providing incubator programs and resources for cooperatives can help grow the sector and create new opportunities for socially responsible businesses. ### Sectors Adopting This - **E-commerce:** E-commerce businesses can leverage the trend of socially responsible purchasing by promoting and partnering with cooperatives. - **Art and Design:** Artists and designers can collaborate with businesses to create unique and visually appealing socially responsible products. - **Business Incubation:** Developing programs and support for worker cooperatives can help create a more socially responsible and inclusive economy. ## Related on Trend Hunter - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Co-Created Beauty Glosses](https://www.trendhunter.com/trends/convie.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md)