# Modern Korean Sauces The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals By Meghan Young | Published 2014-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/we-rub-you-korean References: [werubyou](http://www.werubyou.com/) & [specialtyfood](http://www.specialtyfood.com/news-trends/featured-articles/article/korea-beyond-basics/) Korean food is currently enjoying the limelight in Western cultures and with that comes products such as the We Rub You Korean sauces and marinades. A modern approach to traditional Asian flavors, it allows people to bring the [Korean BBQ experience](https://www.trendhunter.com/trends/kbbq-menu) home. Known to be hardier and bolder than Chinese and Japanese goods, it is no wonder that the We Rub You Korean sauces and marinades are making such an impact on the market. Ann Chung, CEO and co-founder of [Korean Delights](https://www.trendhunter.com/trends/korean-bbq-sausage), producer of We Rub You Korean sauces, says, "It is so much broader and deeper than Korean barbecue and kimchi. And the cuisine has really penetrated the restaurant scene." [Korean-style condiments](https://www.trendhunter.com/trends/flavorful-condiment) are here to stay. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Korean Flavor Revolution:** Creating Korean sauces and marinades that take an innovative spin on traditional flavors to cater to Western palates. - **Home Gourmet Cooking Surge:** Providing restaurant-quality Korean flavor sauces and marinades that enable consumers to easily cook restaurant-style meals at home. - **Ethnic Gourmet Merchandising:** Developing and promoting Korean cuisines by offering authentic ingredients and cooking resources in grocery stores and online marketplaces. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage businesses can develop and promote innovative Korean sauces and marinades to expand their product line and capture new customers. - **Retail:** Retail stores can offer diverse ethnic cuisines such as Korean sauces and marinades as a component of their gourmet food offerings to meet the growing demand for authentic international flavors. - **Online Marketplaces:** Online Marketplaces can address the increasing demand for unique ethnic food ingredients and resources by promoting Korean sauces and marinades via various e-commerce channels. ## Related on Trend Hunter - [Korean Barbecue Teriyaki Sauces](https://www.trendhunter.com/trends/teriyaki-bbq-sauce-korean-style.md) - [Versatile Korean Cuisine Sauces](https://www.trendhunter.com/trends/momofuku-goods-sauces.md) - [Korean Foodservice Seasonings](https://www.trendhunter.com/trends/korean-cuisine-products.md) - [Korean-Style Canned Meats](https://www.trendhunter.com/trends/spam-korean-bbq-flavored.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Ready-to-Cook Stir Fry Kits](https://www.trendhunter.com/trends/korean-bbq-stir-fry-kit.md) - [Korean-Inspired Hot Sauces](https://www.trendhunter.com/trends/flame-broiler.md) - [Veggie-Based Korean BBQ Kits](https://www.trendhunter.com/trends/ark-foods.md) - [Savory-Flavored Seaweed Snacks](https://www.trendhunter.com/trends/korean-bbq-flavor.md)