# Chicly Disheveled Editorials The We Own the Night Frische Fashion Story is Over-the-Top and Edgy By Jana Pijak | Published 2012-10-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/we-own-the-night-frische References: [designscene.net](http://www.designscene.net/2012/10/night-wally-sparks-frische.html) & [wallysparks](http://www.wallysparks.com) The 'We Own the Night' Frische editorial embraces a haute hobo aesthetic. The over-the-top fashion story features Major Models' fresh face Kelsey who is lensed by photographer Wally Sparks. Featured in the publication's Fall/Winter 2012 second issue, this [raw and urban portrait series](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) pays homage to eccentric glamour. From mismatched layers and an abundance of scarves to pattern-clashing accent pieces, the We Own the Night Frische editorial is both daring and disheveled while remaining fashion-forward. Kelsey sports messy blonde tresses and 80s inspired makeup looks by beauty artist Stoj Bulic. Outfitted by Bobbi Paidel, the model is street-chic, sporting a slew of [eclectic ensembles and over-the-top accessories](https://www.trendhunter.com/trends/hm-x-glenn-martens) that help her to exude a distinctive sense of style and a carefree party girl attitude. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Haute Hobo Aesthetic:** Disruptive innovation opportunity: Create a fashion line that combines high-end fashion with a relaxed and bohemian aesthetic. - **Pattern-clashing Accent Pieces:** Disruptive innovation opportunity: Develop a platform or service that helps individuals embrace pattern clashing in their personal style by providing guidance and recommendations. - **Eccentric Glamour:** Disruptive innovation opportunity: Build a beauty brand that celebrates eccentricity and provides unconventional makeup products and looks. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate technology in fashion design and manufacturing processes to create customizable and sustainable garments. - **Beauty:** Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to allow users to try out and purchase unconventional makeup looks from the comfort of their homes. - **Media and Publishing:** Disruptive innovation opportunity: Create a digital platform that offers interactive and immersive fashion editorials, allowing readers to engage with the content in new and unique ways. ## Related on Trend Hunter - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)