# Amorous Shoe Ads Bergqvist Shoes' 'We Love Shoes' Ads Have People Lovingly Gaze at Their Feet By Laura McQuarrie | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-love-shoes References: [adsoftheworld](http://adsoftheworld.com/media/print/bergqvist_shoes_we_love_shoes_2) 'We Love Shoes' is a new [print ad series](https://www.trendhunter.com/trends/make-your-way-campaign) from Bergqvist Shoes showing some people who are seriously in love with their kicks. Although we don't actually get to see the footwear that these people are lovingly gazing at, it's apparent that they absolutely cannot take their eyes off of them, since one woman is spilling her drink and a man is completely oblivious to his [melting ice cream treat](https://www.trendhunter.com/trends/devoured-campaign). Without having to say much else, the ads cleverly sum up just how much people will similarly "Fall in love with the [new spring arrivals](https://www.trendhunter.com/trends/petals-pearls)." Since no shoes are shown, the ads are like teasers for Bergqvist's Spring collection. The humorous ads were made by Sweden's Spenat ad agency. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Print Ad Series:** Creating print ad series that use humor and intrigue to generate interest in products without showing them. - **Emotional Marketing:** Using emotions like love to connect with consumers and create a strong brand relationship. - **Teaser Advertising:** Utilizing teaser ads to create anticipation and curiosity around upcoming product releases. ### Where This Applies - **Footwear:** Exploring innovative ways to showcase shoes in advertising, such as focusing on the emotions and reactions they elicit. - **Advertising:** Leveraging emotional marketing techniques and teaser campaigns to create impactful and engaging print ads. - **Fashion:** Incorporating humor and clever visual storytelling to capture consumer attention and desire for new collection releases. ## Related on Trend Hunter - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Romantic Sneaker Releases](https://www.trendhunter.com/trends/aldo-heartstep.md)