# Indulgent Peanut Butter Treats Drumstick Launched its Novel 'We Love Peanut Butter' Pack By Debra John | Published 2025-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/we-love-peanut-butter References: [prnewswire](https://www.prnewswire.com/news-releases/drumstick-debuts-first-of-its-kind-peanut-butter-sundae-cones-302392572.html) & [icecream](https://www.icecream.com/us/en/brands/drumstick)  Drumstick® is introducing its 'We Love Peanut Butter' 8-pack, now available across the United States. This exciting new addition to the frozen novelty aisle offers a delicious selection of peanut butter and chocolate peanut butter sundae cones. Each cone features "a creamy peanut butter core, coated in a chocolatey shell filled with crunchy cookie pieces; true to Drumstick’s signature design, the cones also include the classic crispy cone and a satisfying chocolatey nugget, perfectly balancing sweet and salty flavors." In addition to the product launch, Drumstick® is inviting fans to take part in a social media sweepstakes. By purchasing the We Love Peanut Butter pack and submitting their receipts, participants have the chance to win prizes; these include "a one-of-a-kind Full Moon Package, a year’s supply of Drumstick cones, or exclusive Drumstick merchandise." The sweepstakes coincides with the full moon on March 14, adding extra excitement to the celebration. Image Credit: Drumstick ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 70% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Peanut Butter Innovations:** The introduction of unique peanut butter flavors within frozen treats highlights growing consumer interest in diverse peanut butter-based indulgences. - **Experiential Marketing Promotions:** Integrating themed sweepstakes with product launches exemplifies a trend in creating memorable experiences that engage consumers on a deeper level. - **Sweet and Salty Fusion:** The combination of sweet and salty components in new dessert offerings demonstrates a trend towards complex flavor profiles that cater to sophisticated palates. ### Who This Affects Most - **Frozen Desserts:** Novel frozen indulgences such as peanut butter sundae cones point to evolving consumer preferences, driving innovation within the frozen dessert sector. - **Food and Beverage:** The emphasis on unique flavor combinations represents a shift within the larger food and beverage industry towards crafting distinct and memorable culinary experiences. - **Digital Marketing and Promotions:** The use of social media-driven sweepstakes indicates a growing reliance on digital platforms for interactive marketing in engaging and rewarding consumers. ## Related on Trend Hunter - [Ice Cream Cone-Inspired Snacks](https://www.trendhunter.com/trends/drumstick-bites.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md) - [Slushie-Inspired Snack Cones](https://www.trendhunter.com/trends/drumstick-slurpee-cone.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Limited-Time Frozen Treats](https://www.trendhunter.com/trends/dq-drumstick-duo.md) - [Extra-Chocolatey Nut Snacks](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix.md) - [Campfire Confection Ice Creams](https://www.trendhunter.com/trends/campfire-peanut-butter-cup-ice-cream.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Creamy Candy Marshmallow Treats](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick.md)