# Opportunity-Focused Fashion Campaigns New Balance's 'We Got Now' Campaign Stars Jack Harlow By Colin Smith | Published 2022-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/we-got-now References: [hypebae](https://hypebae.com/2022/8/new-balance-we-got-now-campaign-info-jack-harlow-9060-sneaker) & [instagram](https://www.instagram.com/jackharlow/?utm_source=ig_embed&ig_rid=f4160ef1-f392-4af4-941c-149c05ab9cfa) New Balance launched a new uplifting campaign titled 'We Got Now.' The stars of the campaign include Jack Harlow and Kawhi Leonard at the forefront, with additional ambassadors following suit. With the We Got Now campaign, New Balance is encouraging the community to seize opportunities and come together in meaningful ways. The title of the campaign conveys the message of, whatever you want to do, you always have right now to do it. In addition to this carpe diem-Esque messaging, New Balance is encouraging its fans to be creative and to be their authentic selves. The liberation of being authentic stands at the core of New Balance's brand identity. In terms of the imaging for the campaign, Jack Harlow, Kawhi Leonard, and others , are depicted engaging in activities such as playing cards, relaxing, and conveying their authentic emotions while styling a new 'New Balance 9060' silhouette. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Opportunity-focused Campaigns:** Brands can create campaigns that encourage people to seize opportunities and come together. - **Authenticity Promotion:** Brands can promote authenticity and creative self-expression in their campaigns. - **Personal Growth and Self-discovery:** Campaigns can inspire personal growth and self-discovery through uplifting messaging and imagery. ### Who This Affects Most - **Fashion Industry:** Fashion brands can incorporate opportunity-focused messaging and authenticity promotion in their campaigns. - **Sportswear Industry:** Sportswear brands can inspire personal growth and self-discovery through their imagery and messaging. - **Advertising Industry:** Advertisers can create campaigns that encourage a sense of community and empowerment. ## Related on Trend Hunter - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md)