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# Fashionable Reflective Outfits
We Flashy Makes Wearing Safety Clothing Socially Acceptable

By Michael Hines | Published 2011-05-15 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/we-flashy
References: [laughingsquid](http://laughingsquid.com/we-flashy-reflective-clothing-for-modern-times/) & [kickstarter](http://www.kickstarter.com/projects/alexvessels/we-flashy-reflective-clothing-for-modern-times)

If you are a cyclist who wants to stay seen at night without having to dress like a construction worker, you are going to want to check out We Flashy. We Flashy is a new project from Alex Vessels and Mindy Tchieu that aims to release reflective, yet fashionable clothing.

All of We Flashy's clothes have a modern look and feel and are easily able to be seen by car headlights thanks to their reflective patterns. I am not a cyclist or a night runner, but I can see the wisdom in creating reflective fashion that is actually fashionable. More people wearing reflective clothing means less accidents, which is always a good thing. Check out We Flashy here and be sure to support the brand's Kickstarter project if you like what you see.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 40% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Fashionable Reflective Clothing:** The trend towards fashionable and stylish reflective clothing is disrupting the traditional market of safety clothing.
- **Night-time Visibility:** With more people opting for night-time activities, the trend towards night-time visibility clothing presents opportunities for disruption in the fashion industry.
- **Socially Acceptable Safety Clothing:** As safe clothing becomes more stylish, industries such as cycling and running may see disruptive changes in social acceptance of safety clothing.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry is being disrupted by the trend towards safety clothing that is both fashionable and has night-time visibility.
- **Sports Industry:** With growing interest in night-time activities, the sports industry may see opportunities to disrupt the market by offering night-time visibility clothing that is both safe and stylish.
- **Safety Clothing Industry:** The trend towards fashionable reflective clothing may disrupt the safety clothing industry by forcing traditional safety clothing manufacturers to adjust their products to meet changing demand.

## Related on Trend Hunter

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- [Commuter-Focused Reflected Bag Designs](https://www.trendhunter.com/trends/reflected-bag.md)
- [360° Reflective Pedelec Helmet](https://www.trendhunter.com/trends/reflective-helmet-pedelec.md)
