# Breakup Gym Campaigns RXBAR' Debuts 'We Didn't Work Out, So Let's Workout Somewhere Else' Campaign By Grace Mahas | Published 2024-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else References: [rxbarexes](https://rxbarexes.com/Register)  This breakup season, [RXBAR](https://www.trendhunter.com/trends/gift-for-gym-lovers) introduces a unique opportunity for gymgoers dealing with [post-breakup woes](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack). Recognizing that 61% of gym enthusiasts change their workout routines to avoid encountering an ex, RXBAR is stepping in to offer a solution. Their campaign, “we didn’t work out, so workout somewhere else,” aims to reduce the awkwardness and frustration of sharing a gym with an ex-partner. RXBAR's offer includes the chance to win the RXBAR [R-eXes](https://www.trendhunter.com/trends/rexes) kit, a special breakup package designed to make your gym experience ex-free. This kit not only sends your ex to a different gym, but it also equips you with a variety of workout gear and RXBAR protein bars to help you achieve your wellness goals. The total value of the package exceeds $2,000, making it a substantial and rewarding prize. Those interested in taking advantage of this offer can enter for a chance to win at RXBAReXes.com until February 14. This innovative campaign by RXBAR provides a creative and practical solution for those looking to maintain their gym routine without the discomfort of encountering an ex ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 32% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Post-breakup Gym Solutions:** RXBAR's campaign offers a unique opportunity for gymgoers to avoid encountering an ex and maintain their gym routine. - **Ex-free Fitness Packages:** RXBAR's R-eXes kit provides gym enthusiasts with a breakup package that includes workout gear and protein bars, giving them a chance to win a prize worth over $2,000. - **Innovative Gym Promotions:** RXBAR's campaign, "we didn't work out, so workout somewhere else," aims to reduce the awkwardness of sharing a gym with an ex, offering a creative and practical solution for post-breakup gymgoers. ### Sectors Adopting This - **Fitness and Wellness:** RXBAR's campaign targets gym enthusiasts who are seeking solutions to avoid running into their ex-partner during workouts. - **Marketing and Advertising:** RXBAR's innovative campaign showcases their creative approach in offering unique solutions to gymgoers dealing with post-breakup woes. - **Prize and Promotion:** RXBAR's R-eXes kit, valued at over $2,000, provides an exciting prize opportunity for those looking for an ex-free gym experience. ## Related on Trend Hunter - [Gym-Goer Breakup Kits](https://www.trendhunter.com/trends/rexes.md) - [Protein Bar Bouquets](https://www.trendhunter.com/trends/gift-for-gym-lovers.md) - [Couch-Free Lifestyle Challenges](https://www.trendhunter.com/trends/bar-the-couch-pledge.md) - [Gym Breakup Promotions](https://www.trendhunter.com/trends/gym-breakup.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Rewarding Resistance Bands](https://www.trendhunter.com/trends/rxbands.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Protein Snack-Brand Travel Sweepstakes](https://www.trendhunter.com/trends/out-of-travel-bs.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md)