# Mystery Money-Giving Campaigns The 'We Are Lucky' Project Gifts Strangers With $1,000 To Do Good By Vivian Lau | Published 2012-07-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-lucky-project References: [good.is](http://www.good.is/post/people-are-awesome-the-mystery-man-who-gives-lucky-strangers-wads-of-cash/) & [we-are-lucky](http://we-are-lucky.com/the-story/) The 'We Are Lucky' project leaves a trail of touched and 'do-good' inspired strangers, thanks to the humble heart of a mystery man. The anonymous man states that he recently came about a large sum of money, but instead of spending it on an unreal trip into space, he decided to spread the wealth. He travels the world and gifts total strangers with $1,000 or £1,000 -- sometimes he finds them, picking them on a whim, while other times they find him through a trail of Twitter clues. All he asks is that they share a little bit about who they are, answer some thoughtful questions and allow him to take a picture of them, all so that they may be featured on the 'We Are Lucky' site, curating a community of heartwarming smiles and inspiration. Having touched people from South Africa to Mumbai to London and America, the benevolent project truly encourages people to [pay it forward](https://www.trendhunter.com/trends/bekindnow). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Random Acts of Kindness:** There is a potential opportunity to develop a platform for random acts of kindness campaigns like 'We Are Lucky' that can generate a sense of community and encourage people to do good. - **Social Media Clue-based Campaigns:** With the success of 'We Are Lucky', there could be an opportunity to create more interactive and engaging social media clue-based campaigns that inspire people to participate and spread joy. - **Benevolent Wealth Redistribution:** As individuals and organizations become more aware of social responsibility, there could be an opportunity to create more credible, transparent, and sustainable means of wealth redistribution. ### Who This Affects Most - **Philanthropy:** Charities and non-profits can leverage social media platforms to create innovative giving campaigns that encourage more participation and engaging with communities. - **Finance:** Wealth management firms and alternative finance platforms can help individuals and businesses redistribute wealth in a more transparent, sustainable, and impactful way. - **Tourism:** Travel companies can create curated experiences that allow individuals to volunteer and contribute to local communities, creating a more positive impact on the places they visit. ## Related on Trend Hunter - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Social Good Lotteries](https://www.trendhunter.com/trends/national-lottery-projects.md) - [Influencer Christmas Campaigns](https://www.trendhunter.com/trends/giftmas-tree.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Soup Giveaway Campaigns](https://www.trendhunter.com/trends/heinz-3.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md)