# LA-Themed Fitness Stores This Nike Flagship Store in California has a Massive "We are LA" Mural By Ady Floyd | Published 2015-09-11 | Updated 2015-09-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-la References: [hypebeast](http://hypebeast.com/2015/9/the-grove-los-angeles-nike) & [news.nike](http://news.nike.com/news/nike-the-grove-celebrates-la) [Nike](https://www.trendhunter.com/trends/nike-style) recently opened its newest [flagship store located in Los Angeles](https://www.trendhunter.com/trends/puma-studio-los-angeles) and decorated it with a large mural that proudly states: "We are LA." The fitness store is located at The Grove shopping center, which is an iconic California location. The shop features a variety of beautiful artworks and interactive activities. For example the "The [Jordan Trial](https://www.trendhunter.com/trends/foot-lockers-home-court) experience" offers guests the chance to partake in an elite dribbling exercise that lasts just 23 seconds. The massive space is 31,000 square feet and it consumes the entirety of three floors. There are large images, bright colors and an elegant light-colored hardwood floor that runs throughout the retail shop. However, the most significant piece of artwork is the "We are LA" mural, which boasts bright colors and truly depicts Nike fitness and California lifestyles. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **La-themed Fitness Stores:** The trend of opening boutique fitness stores that feature LA-themed decor and interactive experiences ### Sectors Adopting This - **Retail:** Opportunities for retail stores, such as Nike, to enhance customer experience through interactive activities and on-brand decor that speaks to local cultures ## Related on Trend Hunter - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Performance Apparel Store Openings](https://www.trendhunter.com/trends/bandit-running.md) - [Vertical Creative Hubs](https://www.trendhunter.com/trends/puma-studio-los-angeles.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Thematic Basketball Experiences](https://www.trendhunter.com/trends/lego-play-arena.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md)