# Western-Themed Knitting Kits We are Knitters Unveiled Its New Cowgirl Collection with 3 Patterns By Grace Mahas | Published 2020-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-knitters References: [weareknitters](https://www.weareknitters.ca/en/bestsellers-kits) & [weareknitters](https://www.weareknitters.ca/en/bestsellers-kits) Knitting and crocheting have gained recent traction with more individuals looking for ways to unplug and destress. We Are Knitters, a knitting and crocheting company, is helping its customers do just that with their “happiness-in-a-kit” that are available for all skill levels. These kits offer a travel-friendly, easy-to-store bag to let you [knit or crochet](https://www.trendhunter.com/trends/kerisma-knits) on the go and are great for those that want to pick up or continue a hobby. To kick off the new year, We Are Knitters debuted a new series -- the Cowgirl Collection that offers three kits including a [fringed cardigan](https://www.trendhunter.com/trends/clara-cashmere-cardigan) and [cowgirl inspired poncho](https://www.trendhunter.com/trends/wild-west-chrome-collection) or snood. These chic and stylish pieces are perfect for layering this winter and spring season and boasts a bespoke aesthetic in western-inspired hues. Image Credit: We Are Knitters ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Knitting and Crocheting Kits:** The increasing popularity of knitting and crocheting as a way to unplug and destress presents an opportunity for businesses to create innovative kits that cater to different skill levels and lifestyles. - **Travel-friendly Crafting Supplies:** The demand for travel-friendly knitting and crocheting supplies provides an opportunity for businesses to develop compact and easily portable kits for on-the-go crafting experiences. - **Western-inspired Fashion Trends:** The rise of western-inspired fashion trends, as seen in the Cowgirl Collection, creates opportunities for businesses to create stylish and bespoke pieces that incorporate western aesthetics. ### Sectors Adopting This - **Craft Supply Retail:** Craft supply retail stores can cater to the growing demand for knitting and crocheting kits by offering a wide range of products for different skill levels and styles. - **Travel Accessories:** The travel accessories industry can tap into the need for compact and easily portable knitting and crocheting kits by designing specialized storage and carrying solutions. - **Fashion and Apparel:** Fashion and apparel brands can capitalize on the popularity of western-inspired fashion trends by designing and marketing clothing pieces that incorporate western aesthetics. ## Related on Trend Hunter - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md)