# Striking Swimwear Lookbooks These We Are Handsome Summer 2011 Swimsuits are Stunning By Summer Luu | Published 2011-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-handsome-summer References: [fashiongonerogue](http://fashiongonerogue.com/handsome/) & [wearehandsome](http://www.wearehandsome.com) The We Are Handsome Summer 2011 lookbook showcases a stunning [swimwear collection](https://www.trendhunter.com/trends/country-club) poolside. I don't know what captivates me more: the glamorously bronzed model, the [sexy cuts of the swimsuits](https://www.trendhunter.com/trends/bathing-belle-swimwear) or the oceanic blue pool. Either way, the three elements put together becomes a triple threat, making it hard for viewers to look away. The We Are Handsome Summer 2011 lookbook definitely dazzles its audience in every way. **Implications** - Society has become so saturated with advertising images that consumers have gradually become desensitized to them. They now only take notice of advertisements that are atypical for their shocking or graphic images, which make them memorable. Companies can appeal to potential consumer groups by devising [unique marketing campaigns](https://www.trendhunter.com/trends/swim-line). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Unique Marketing Campaigns:** Opportunity for companies to devise marketing campaigns that are atypical and memorable. - **Shocking or Graphic Images:** Opportunity for advertisements to use shocking or graphic images to capture consumer attention. - **Saturated Advertising Images:** Opportunity for advertising to break through the saturation by creating ads that are different and stand out. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunity for fashion brands to utilize unique marketing campaigns to stand out in a saturated market. - **Swimwear:** Opportunity for swimwear brands to use shocking or graphic images in their advertising to capture consumer attention. - **Marketing and Advertising:** Opportunity for marketers and advertisers to create campaigns that break through the saturation and stand out. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)