# Rooftop Swimwear Spreads The We Are Handsome S/S 2011 Lookbook is on Fire By Vittoria Natarelli | Published 2010-07-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-handsome-s-s-2011 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/07/good-day-handsome-beings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [wearehandsome](http://wearehandsome.com/) The We Are Handsome S/S 2011 [swimwear collection](https://www.trendhunter.com/trends/dandy-del-mar) will bring the summer to even higher temperatures. This Aussie swimwear label released this sneak peek for their upcoming summer collection, featuring just as much style, originality and fun than their previous pieces. Sun-soaked and glowing, the models of the We Are Handsome S/S 2011 lookbook are gorgeously composed while tanning under the sunlight. Check out the gallery for this sneak peek and get some ideas for [summer beachwear](https://www.trendhunter.com/trends/new-swim-collection). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Sustainable Swimwear:** Disruptive innovation opportunity: The development of eco-friendly swimwear materials and manufacturing processes in the swimwear industry. - **Athleisure Swimwear:** Disruptive innovation opportunity: Combining performance fabrics and technologies with fashionable swimwear designs to cater to the growing demand for active and versatile swimwear. - **Inclusive Swimwear:** Disruptive innovation opportunity: Creating swimwear lines that cater to diverse body types, embracing body positivity and inclusivity in the swimwear industry. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrating technology and smart fabrics into swimwear designs to offer innovative features and enhance the overall user experience in the fashion industry. - **Textile:** Disruptive innovation opportunity: Developing sustainable and recyclable materials for swimwear manufacturing in the textile industry to reduce environmental impact. - **Retail:** Disruptive innovation opportunity: Leveraging e-commerce platforms and personalized shopping experiences to revolutionize the way swimwear is sold and purchased in the retail industry. ## Related on Trend Hunter - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)