# Bold Pop-Art Swimwear The We Are Handsome Matriarch Collection is Vibrant and Kitschy By Meghan Young | Published 2012-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-handsome-matriarch References: [refinery29](http://www.refinery29.com/we-are-handsome) & [wearehandsome](http://wearehandsome.com/collection/the-matriarch-2012/) The We Are Handsome Matriarch Collection is filled with modern alternatives to the traditional swimsuit. In place of the [classic triangle bikini](https://www.trendhunter.com/trends/triangls-mirage-drop), women can choose a fun bandage top and high-waisted bottom. Foregoing the boring one-piece, it introduces a slew of [bold pop-art graphics](https://www.trendhunter.com/trends/fioretta) to spice things up while maintaining a rather demure design. From champagne bubbles to stunning sunsets and lion heads, the We Are Handsome Matriarch Collection has imagery that would appeal to just about any woman. While the swimsuits themselves are pretty classic, it is these graphics that make them stand apart. Some of them even have atypical details like capped and [off-the-shoulder sleeves](https://www.trendhunter.com/trends/tyler-mcgillivary-3). These deviations make the more like bodysuits that can be worn with everyday clothing such as cutoffs and vests. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modern Alternative Swimwear:** The We Are Handsome Matriarch Collection introduces modern alternatives to traditional swimsuits, offering disruptive innovation opportunities in the swimwear industry. - **Bold Pop-art Graphics:** The incorporation of bold pop-art graphics in the We Are Handsome Matriarch Collection presents disruptive innovation opportunities in the fashion industry. - **Versatile Bodysuits:** The bodysuit-like design of some swimsuits in the We Are Handsome Matriarch Collection opens up disruptive innovation opportunities in both swimwear and everyday clothing industries. ### Where This Applies - **Swimwear:** The We Are Handsome Matriarch Collection's modern alternative swimwear styles offer disruptive innovation opportunities within the swimwear industry. - **Fashion:** The incorporation of bold pop-art graphics in the We Are Handsome Matriarch Collection presents disruptive innovation opportunities within the fashion industry. - **Everyday Clothing:** The bodysuit-like design of some swimsuits in the We Are Handsome Matriarch Collection opens up disruptive innovation opportunities within the everyday clothing industry. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)