# Urban Apparel-Inspired Swimwear The We Are Handsome 2012 Swimwear Collection is Savvy By Gil Cohen | Published 2012-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-handsome-2012-swimwear References: [fashiongonerogue](http://fashiongonerogue.com/we-are-handsomes-the-streets-collection-offers-swimwear-style/) & [wearehandsome](http://wearehandsome.com/collection/the-streets-2012/) Stunningly sensuous, the We Are Handsome 2012 Swimwear line portrays [bold colors and prints](https://www.trendhunter.com/trends/country-club). Aptly named 'The Streets,' the swimwear collection is printed with photos of street scenery and other urban imagery including skylines, boomboxes and fun graphics that are reminiscent of graffiti art. The Australian brand loves to play with frills and mesh detailing, as well as [vintage-inspired silhouettes](https://www.trendhunter.com/trends/bathing-belle-swimwear) that work surprisingly well with the modern street-inspired graphics. The soft smokey eyes and wavy wind-swept hair make for a very sultry photoshoot with the models posing against a rocky beach scene. The swimwear is accessorized with breezy kaftans and chunky chain necklaces that perfectly demonstrate the way the We Are Handsome 2012 swimwear collection blends beach style and street style, bringing urban looks to the shore. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban-inspired Swimwear:** Designing swimwear with street-inspired graphics and urban imagery creates a unique and captivating look for consumers. - **Vintage-inspired Silhouettes:** Incorporating vintage-inspired silhouettes into swimwear designs adds a touch of nostalgia and timeless elegance to beach fashion. - **Beach-to-street Fashion:** Blending beach style and street style in swimwear collections allows consumers to effortlessly transition from the beach to the city. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore urban-inspired swimwear to cater to consumers looking for distinctive and trendy beachwear options. - **Photography:** Photographers can experiment with urban-themed photoshoots to capture the edgy and stylish essence of street-inspired swimwear. - **Accessories:** Accessory designers can create complementary pieces, such as breezy kaftans and chunky chain necklaces, to enhance the urban beach-to-street fashion trend. ## Related on Trend Hunter - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)