# You as Optimus Prime 'We Are Autobots' Turns You Into a Transformer Via Webcam By Andrew Robichaud | Published 2009-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/we-are-autobots References: [pocket-lint](http://www.pocket-lint.com/news/news.phtml/24859/video-transformers-3d-webcam-augmented-reality.phtml) & [weareautobots](http://www.weareautobots.com/uk/) With a week away from its international release, the makers of "Transformers 2: Revenge of the Fallen" have come out with a nifty computer program. The program, titled “We Are Autobots,” is a standard webcam add-on that allows you to become the most famous Transformer of all, Optimus Prime. The program allows for one user at a time but upon appearing in the webcam, a face track technology will put a 3D-CGI Optimus Prime mask over your head. So with a space of about 5 x 3 (inches), you can do whatever it takes to save the world from the Decepticons (bad guys for non-Transformer people)! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 53% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality:** Creating interactive experiences through real-time virtual overlays using webcam technology. - **Virtual Masks:** Using face tracking technology to overlay digital masks or filters onto user's faces in real-time. - **Personalized Entertainment:** Providing individuals with the ability to experience popular characters or franchises through customized digital experiences. ### Sectors Adopting This - **Entertainment:** Opportunity to enhance movie promotions by offering interactive experiences that allow fans to become iconic characters like Optimus Prime. - **Technology:** Advancements in webcam technology and augmented reality can create new opportunities for immersive user experiences and interactive applications. - **Marketing and Advertising:** Innovative digital campaigns can utilize virtual masks and augmented reality to engage audiences and drive brand awareness. ## Related on Trend Hunter - [Transforming Camera Toys](https://www.trendhunter.com/trends/transforming-camera-toys.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md) - [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md) - [Auto-Transforming Toy Robots](https://www.trendhunter.com/trends/grimlock.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [Transforming Robotic Speakers](https://www.trendhunter.com/trends/robosen-soundwave.md)