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# Instagram Art Installations
The #WDESIGN Exhibit Features Photos Taken Using Free Online Software

By Sarah Moore | Published 2012-05-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/wdesign-exhibit
References: [instagramnyc](http://instagramnyc.com/2012/04/25/instagram-photo-exhibit-at-w-hotel/) & [wnewyork](http://www.wnewyork.com/wdesign)

The #WDESIGN Exhibit is bringing some budding social media-based photographers into the spotlight by featuring their [Instagram](https://www.trendhunter.com/trends/ai-generated-world) created captures of the New York City landscape in the W Hotel Times Square.

Featuring snapshots taken and edited using Instagram by Brian Difeo, Angeliki Jackson, John de Guzman, Liz Eswein, Chrixtian Xavier Chantemargue and Theo, the two-month-long exhibition is geared toward promoting the editing software as a legitimate creative outlet.

Stunning photos are no longer privy to those who can afford expensive camera set-ups and the most advanced equipment and the captures featured in the installation showcase the stunning shots that can be achieved with low-budget, accessible technology.

The [photo editing application](https://www.trendhunter.com/trends/hipstamatic) has also become a staple in the artistic communities of London, Singapore and Ireland which have featured [Instagram exhibitions](https://www.trendhunter.com/trends/instagram-family-popup) of their own.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 74% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Social Media-based Photography:** The rise of social media-based photography exhibits highlights the opportunity for emerging talent to gain recognition.
- **Low-budget Technology Photography:** The increasing recognition of photography created with low-budget equipment and accessible technology presents disruptive innovation opportunities in the photography industry.
- **Photography Apps as a Creative Outlet:** The promotion of photo editing applications as a legitimate creative outlet creates opportunities for innovation in app development.

### Who This Affects Most

- **Photography Industry:** The photography industry can capitalize on the promotion of social media-based and low-budget technology photography.
- **Mobile App Industry:** The success of photo editing apps as a creative outlet presents opportunities for innovation and growth in the mobile app industry.
- **Art Exhibition Industry:** The rise of social media-based photography exhibits creates disruptive innovation opportunities in the art exhibition industry.

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