# Clever Creaky Door Campaigns WD-40's Halloween App Makes Doors Creak By Joey Haar | Published 2016-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wd40 References: [itunes.apple](https://itunes.apple.com/app/apple-store/id1166259735?mt=8) This Halloween, [WD-40](https://www.trendhunter.com/trends/wd40-precision-pen) is doing something that would be anathema for the brand any other day of the year: it's making doors creak. Though the multi-use product is known for its nigh on miraculous ability to fix creaks around the house, a silent door simply isn't in touch with the [spirit of Halloween](https://www.trendhunter.com/trends/halloween-essentials). As such, WD-40 is offering a free app, called 'Haunted Door,' that can turn doors with liberal WD-40 application into [creepy, creaking props](https://www.trendhunter.com/trends/halloween-retail-packaging). The Haunted Door app uses the technology latent in all smartphones to activate its suite of creaking sound effects. Users simply download the app, select their favorite creak from the sound effects in the app, and hang their phone from the inside door handle (for example, in a sturdy grocery bag.) The app will then sense when the door is opened and make the Halloween-y noise. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Halloween Apps:** Creating mobile apps that enhance the Halloween experience with interactive features, such as sound effects for creaky doors. - **Augmented Reality Decorations:** Utilizing smartphone technology to add virtual decorations and effects to physical objects, like turning a normal door into a haunted door. - **Branded Seasonal Campaigns:** Developing innovative marketing campaigns that align with holidays and events to engage consumers and create brand awareness. ### Industries Being Reshaped - **Mobile App Development:** Opportunity to create mobile apps specifically designed for enhancing holiday experiences and engaging users during special occasions. - **Home Improvement:** Potential to explore new product applications and innovations in the home improvement sector, such as developing tools or devices that create realistic creaky sounds for Halloween decorations. - **Marketing and Advertising:** Opportunity for advertising agencies and brands to create unique and interactive campaigns that resonate with consumers during festive seasons, like Halloween. ## Related on Trend Hunter - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md)