# Modern Milkmaid Runways The WC Spring 2013 Collection Showcases Quirky By Alexandra Serrano | Published 2012-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wc-spring-2013-collection References: [wwd](http://www.wwd.com/runway/spring-ready-to-wear-2013/review/wc/slideshow/) & [wakatsuki-chinatsu-wc.jp](http://wakatsuki-chinatsu-wc.jp) The WC Spring 2013 collection take a fun approach to [spring fashion](https://www.trendhunter.com/trends/vowels-1) as it draws inspiration from Japanese street style. The WC line is the brainchild of Chinatsu Wakatusuki, a model who has certainly earner her merit with this inspired collection. She toys with the cutesy style and gives it a witty disposition, taking a cue from what looks to be a hybrid of farm and princess chic. Garments featured in this collection show off new ways to sport denim as it is featured in the [full-bodied skirt tutus](https://www.trendhunter.com/trends/chanel-spring-summer-2026), bandeaus and free flowing layers. The collection looks as though it was designed specifically to appeal to the over-the-top, style-savvy urbanite. Dynamic and colorful, the WC Spring 2013 collection showcased at [Tokyo Fashion Week](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) will resonate well with the prominent Asian luxury market. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 84% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Quirky Fashion:** Opportunity for designers to create unique and fun clothing pieces that appeal to style-savvy consumers. - **Japanese Street Style:** Potential for the mainstream adoption of Japanese street fashion trends in the global fashion industry. - **Hybrid Fashion:** Innovation opportunities to merge different fashion styles and create new, exciting looks. ### Where This Applies - **Fashion Design:** Fashion designers can explore unconventional and playful designs to cater to the demand for quirky fashion. - **Luxury Market:** Luxury brands can target the prominent Asian luxury market by incorporating dynamic and colorful elements into their collections. - **Retail Fashion:** Retailers can curate and promote Japanese street style clothing to meet the growing demand for unique and trend-setting fashion. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Refined Spring-Ready Collections](https://www.trendhunter.com/trends/2024-springsummer-uniqlo-c-collection.md)