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# Territory-Loving Kicks
The Nike Air Force 1 WBF Country Collection Celebrates Competition

By Zoe Badley | Published 2010-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wbf-country-collection
References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/06/nike-air-force-1-wbf-country-collection-a-complete-look/nike-sportswear-air-force-1-wbf-pack-2/) & [nike](http://www.nike.com/nikeos/p/nike/language_select/)

The World Basketball Festival (WBF) will soon begin in New York, and to celebrate the competing countries, [Nike Sportswear](https://www.trendhunter.com/trends/linen-edition) has launched the special edition of [Air Force 1](https://www.trendhunter.com/trends/air-force-1-low-paris) shoes as a part of the WBF 'Country' collection.

The five different pairs of shoes feature premium leathers, the country name molded on the heel tab, WBF-inspired graphics and a patriotic flag colorway. The WBF country collection will let everyone know which country you’re rooting for. Be sure to check out the gallery for more photos of this badass kicks.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 35% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Special Edition Footwear:** Opportunity for brands to create limited edition shoes with unique designs and features to cater to passionate fans.
- **Patriotic Fashion:** Disruptive innovation potential lies in designing clothing and accessories that celebrate national pride and support for sports events.
- **Event-inspired Collections:** Brands can capitalize on major events by creating themed collections that resonate with consumers who want to show their enthusiasm and connection to the event.

### Industries Being Reshaped

- **Footwear:** Footwear industry has the opportunity to collaborate with sports events to create special edition shoes that showcase country loyalty and capture fan interest.
- **Fashion:** Fashion industry can explore patriotic themes to create clothing and accessories inspired by major sports and event competitions.
- **Sporting Goods:** Sporting goods companies can create event-themed merchandise to capitalize on the enthusiasm and national pride associated with major sports events.

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