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# Sustainable Development Business Groups
WBCSD Targets a World-Wide Future of Social Change

By Social Business Editor | Published 2014-05-21 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/wbcsd
References: [facebook](https://www.facebook.com/WBCSD) & [wbcsd.org](http://www.wbcsd.org/)

Led by all CEOs, the [World Business Council for Sustainable Development](https://www.trendhunter.com/trends/native-plant), also just known as WBCSD, melds business strategy with social and environmental change. They have sub groups in India and the USA but the council itself has a global outlook. Of course, when it comes to social change and environmental sustainability, solutions must always be international or transnational in outlook because certain things, like disease and pollution, don't have borders.

Some of the World Business Council for Sustainable Development's issues include food waste, energy and their methods often include talks, reports, conferences and editorial work. In mid-May of this year, the Guardian published a piece on their recent future-oriented report called Vision 2050.

**Contact Information**
WBCSD [website](http://www.wbcsd.org/)
WBCSD on [Facebook](https://www.facebook.com/WBCSD)
WBCSD on [Twitter](https://twitter.com/wbcsd)
WBCSD on [YouTube](https://www.youtube.com/user/wbcsd)
WBCSD on [LinkedIn](https://www.linkedin.com/company/41533?trk=pro_other_cmpy)
WBCSD on [Google+](https://plus.google.com/u/0/106171430984572541484/posts)

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 61% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Social-environmental Merger:** Disruptive opportunity for companies to merge social and environmental responsibilities into their business strategy, while being led by CEOs.
- **International Sustainability:** Opportunity for companies to tackle international or transnational issues and focus on sustainable solutions.
- **Future-oriented Reports:** Innovative opportunity for companies to publish forward-looking reports on sustainable development and social change.

### Industries Being Reshaped

- **Food Waste Reduction:** Opportunity for food industry to focus on reducing food waste as a critical aspect in sustainable development.
- **Renewable Energy:** Opportunity for energy companies to invest in renewable energy solutions as a means to combat environmental issues.
- **Editorial Services:** Innovative opportunity for specialized editorial services to partner with companies and provide sustainability consultation and proposals.

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