# Suave School Satchels The Wayfarer Backpack by Sketch Book Boasts Vintage Flair By Erin Kirkpatrick | Published 2012-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wayfarer-backpack-by-sketch-book References: [etsy](http://www.etsy.com/listing/105250619/the-wayfarer-backpack-in-gray-wool) & [etsy](http://www.etsy.com/shop/sketchbook?ref=seller_info) Stray away from tacky patterned school packs and opt for the [classically styled Wayfarer Backpack](https://www.trendhunter.com/trends/retro-series) by Sketch Book. Aside from being fashionable, this satchel is equipped to withstand the weight of even the most hefty of textbooks. Individuals can rest easy knowing that they look sophisticated while toting around their sizable school book collection. Made from wax-based canvas covered in a soft gray wool, the Wayfarer Backpack by Sketch Book will withstand years of loyal service. Despite its wool covering, this bag is also water-resistant, making it perfect for days where the sun refuses to shine. With [multiple pockets to safely stow away](https://www.trendhunter.com/trends/matrix-backpack) suave possessions like your Ray Ban Wayfarers and your [Macbook Pro](https://www.trendhunter.com/trends/hardgraft-5050-macbook-pro-sleeve), this satchel will be your back-to-school best friend. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired School Bags:** Disruptive innovation opportunity: Design and manufacture modern school bags that combine vintage aesthetics with durability and functionality. - **Water-resistant Bags:** Disruptive innovation opportunity: Develop bags made from water-resistant materials that can withstand different weather conditions. - **Multi-functional Satchels:** Disruptive innovation opportunity: Create satchels with multiple pockets and compartments to accommodate different belongings, such as sunglasses and laptops. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Incorporate vintage-inspired designs into the fashion accessories market, specifically school bags. - **Outdoor Gear:** Disruptive innovation opportunity: Introduce water-resistant bags as a durable and stylish option for outdoor enthusiasts. - **Travel and Work Bags:** Disruptive innovation opportunity: Develop multi-functional satchels that cater to the needs of travelers and working professionals. ## Related on Trend Hunter - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md)