# Hybrid Champagne Glassware The Cloupe Introduces a New Way to Drink Champagne By Laura McQuarrie | Published 2019-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/way-to-drink-champagne References: [prnewswire](https://www.prnewswire.com/news-releases/ghmumm-launches-the-cloupe---glassware-challenging-drinking-conventions-in-the-champagne-category-300963920.html) & [mumm](https://www.mumm.com/en) For years, people have understood that the best way to drink champagne is from a flute but [G.H. Mumm](https://www.trendhunter.com/trends/chili-lime-popcorn-snack) is introducing a disruptive innovation called The Cloupe that's halfway between a flute and coupe glass. The hybrid glassware design is wrapped with an iconic red sash, the same one that has been spiraling around the brand's champagne bottles since 1876. The tradition-breaking design can be purchased as part of the giftable G.H. Mumm [Grand](https://www.trendhunter.com/trends/non-alcoholic-beverage-club) Cordon and Cloupe Set, which offers a pair of the nontraditional champagne glasses. On top of looking for unique experiences with flavor and texture from consumable products, people are also seeking novelty with [creatively designed glassware](https://www.trendhunter.com/trends/handcrafted-glassware), tableware and eating utensils that promise to enhance their interactions with familiar food and beverages. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Hybrid Glassware Design:** Designing unique and innovative glassware that combines traditional designs to offer an enhanced drinking experience presents new opportunities in the glassware industry - **Revamped Champagne Glassware:** Creating new ways of enjoying traditional beverages, like champagne, using non-traditional glassware designs, presents disruptive innovation opportunities in the wine and spirits industry - **Giftable Glassware Sets:** Offering unique and design-forward glassware as part of giftable sets presents potential opportunities in the gifts and novelties industry ### Who This Affects Most - **Glassware Industry:** Companies can capitalize on designing unique and innovative glassware that combines curved and straight designs to enhance drinking experiences - **Wine and Spirits Industry:** Revamping traditional glassware for beverages and creating designs that offer new drinking experiences presents disruptive innovation opportunities - **Gifts and Novelties Industry:** Offering unique and design-forward glassware sets as part of novelty gifts presents a potential opportunity for companies to capitalize on consumer demand for creative and exclusive gifting options ## Related on Trend Hunter - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Break-Resistant Champagne Glasses](https://www.trendhunter.com/trends/champagne-glasses1.md) - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Elegant Colored Glassware Collections](https://www.trendhunter.com/trends/colored-glassware-collection.md) - [Stackable Chalice Glasses](https://www.trendhunter.com/trends/cali.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md) - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md)