# Character Compatible Alcohol Ads This 'Way Beer' Campaign Matches Flavors with Personalities By Leslie Chen | Published 2014-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/way-beer References: [adsoftheworld](http://adsoftheworld.com/media/print/way_beer_the_butcher) & [adsoftheworld](http://adsoftheworld.com/creative/alejandro_mercado) Your 'go-to' drink can actually say a lot about who you are, and this Way Beer campaign clearly understands that in a comical way. Created by Martins Mercado Comunicação in Curitiba, Brazil, the ads feature different characters like a butcher, a glamorous woman and a rock star. They each have their own individual style; the rock star wears knee length boots with a cape, the woman wears a tight hot pink dress with a fur shawl and the butcher wears a plain white shirt with suspenders. The copy reads 'People have multiple styles? OK, we have many flavours of beer.' Despite their differences, there is a Way Beer unique enough to fit each and every one of them. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Personalized Alcohol Ads:** Opportunity for alcohol brands to create campaigns that target specific personalities and lifestyles. - **Comedic Advertising:** Opportunity to use humor in advertising to engage customers and create memorable brand experiences. - **Flavor-driven Marketing:** Opportunity to emphasize the diverse flavors of alcoholic beverages to appeal to a wider consumer base. ### Who This Affects Most - **Alcohol:** Alcohol brands can leverage personalized ads and comedic marketing to differentiate themselves in a competitive market. - **Advertising:** Creative agencies can explore comedic advertising strategies to help brands connect with their target audiences. - **Beverage:** Beverage companies can adopt flavor-driven marketing approaches to promote the unique tastes of their products. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md)