# Elegant Cottage-Like Spas The Samantha Waxing Shop in Seoul is Nature-Inspired By Rebecca Byers | Published 2015-11-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/waxing-shop References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/05/samantha-waxing-shop-by-ssomoo-design-seoul-south-korea/) This stunning rustic waxing shop is located in Seoul, where waxing for women is just starting to gain popularity. The Samantha Waxing Shop was designed by SSOMOO DESIGN, who took plenty of decor inspiration from nature. Given that waxing for women is a new innovation in South Korea, SSOMOO DESIGN aimed to create a laid-back, [relaxing environment](https://www.trendhunter.com/trends/palo-verde-aesthetic) through the use of delicate natural materials and a subtle design language. Materials used in the interior design of the Samantha Waxing Shop include stone and wood. The [sophisticated waxing shop in Seoul](https://www.trendhunter.com/trends/brand-experience-space) boasts interior walls covered with slats of wood and a dizzying herringbone tile floor that extends to the walls as well, all of which is dimly lit in romantic lighting. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Nature-inspired Design:** Disruptive innovation opportunity: Incorporating natural elements and materials in interior design to create a calming and relaxing atmosphere. - **Growing Popularity of Waxing for Women:** Disruptive innovation opportunity: Meeting the increasing demand for waxing services for women by creating specialized and elegant waxing shops. - **South Korea's Beauty and Wellness Industry:** Disruptive innovation opportunity: Expanding the beauty and wellness industry in South Korea with modern, aesthetically pleasing spa concepts. ### Who This Affects Most - **Interior Design:** Disruptive innovation opportunity: Integrating natural materials and elements into interior design projects to create unique and inviting spaces. - **Beauty and Wellness:** Disruptive innovation opportunity: Exploring new approaches to waxing services and spa concepts to cater to the growing demand for beauty and wellness services. - **Architecture and Construction:** Disruptive innovation opportunity: Designing innovative spa and waxing shop structures that blend seamlessly with natural surroundings and promote relaxation. ## Related on Trend Hunter - [Scented Wax Strips](https://www.trendhunter.com/trends/facial-wax-strips.md) - [Wax Treatment Experiences](https://www.trendhunter.com/trends/the-wax-lounge-nyc.md) - [Chocolate-Inspired Wax Bars](https://www.trendhunter.com/trends/wax-chocolate-bars.md) - [Festively Scented Body Waxes](https://www.trendhunter.com/trends/scented-body-waxes.md) - [At-Home Waxing Solutions](https://www.trendhunter.com/trends/athome-waxing-solutions.md) - [Popsicle-Shaped Body Waxes](https://www.trendhunter.com/trends/wax-pop.md) - [Contemporary Hanok Experiences](https://www.trendhunter.com/trends/le-labo-bukchon-hanok.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Tranquil Clinic Interior Designs](https://www.trendhunter.com/trends/palo-verde-aesthetic.md)