# Wet Shirtless Shoots Wax & Wayne in POSI+TIVE Magazine Stars Top Model Tony Ward By Marissa Brassfield | Published 2011-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wax-wayne-in-positive References: [thefashionisto](http://thefashionisto.com/tony-ward-by-lope-navo-for-positive/) & [positive-magazine](http://www.positive-magazine.com/) Wax & Wayne in POSI+TIVE magazine features top model Tony Ward in a sparse array of [all-white looks](https://www.trendhunter.com/trends/jiyongkim-fw25) curated by stylist Risa Knight. The nine-page editorial is a mix of black-and-white images and dramatic color photos; photographer Lope Navo took advantage of Ward's angled jawline, rippled muscles and Roman nose by capturing close-ups and full-body images in which the model wears next to nothing. Sarah Sibia was responsible for grooming in Wax & Wayne in POSI+TIVE magazine, opting for a slightly tousled hairdo and five o'clock shadow on Tony Ward to further accentuate the [effortless theme of the editorial](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). In every image, Ward's [abundant tattoos](https://www.trendhunter.com/trends/wildest-ones-yet) make an appearance, a detail that adds an extra measure of grittiness to the sensualized editorial. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Editorial Fashion Trends:** Disruptive innovation opportunities in the editorial fashion industry include exploring unconventional styling and capturing unique angles and details in photography. - **Male Model Representation:** The trend of featuring diverse male models, with tattoos and unconventional looks, presents opportunities for disruption and inclusivity in the modeling industry. - **Minimalist Fashion Photography:** Disruptive innovation opportunities lie in experimenting with minimalist aesthetics, mixing black-and-white and color photography, and emphasizing close-ups and unique angles to create visually captivating editorial fashion shoots. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation can be explored within the fashion photography industry to create visually captivating editorials by experimenting with unconventional angles, mixed media approaches, and minimalist aesthetics. - **Fashion Styling:** In the fashion styling industry, disruptive innovation can occur by pushing boundaries and experimenting with unconventional looks and mixing various elements to create unique and visually striking editorials. - **Modeling:** The modeling industry can embrace disruptive innovation by promoting diversity, inclusivity, and representing unconventional models with tattoos and unique looks. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Inaugural Fashion Brand Fragrances](https://www.trendhunter.com/trends/wax-london-fragrances.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)