# Specialty Diet-Oriented Menus Wawa's New 'Wawa Your Way' Menu Caters to Different Diets By Katherine Pendrill | Published 2021-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wawa-your-way References: [chewboom](https://www.chewboom.com/2021/02/26/wawa-introduces-new-wawa-your-way-lifestyle-menus/) & [google](https://www.google.com/url?sa=i&url=https%3A%2F%2Fcstoredecisions.com%2F2021%2F02%2F22%2Fwawa-introduces-five-new-menus-for-different-dietary-needs-lifestyles%2F&psig=AOvVaw0CpXilTl2CtrPsgNpsx-m0&ust=1614611348748000&source=images&cd=vfe&ved=0CAYQjRxqFwoTCLj2pZPujO8CFQAAAAAdAAAAABAD) In an effort to cater to changing consumer preferences and evolving dietary trends, Wawa has launched new '[Wawa Your Way](https://www.trendhunter.com/trends/wawa-catering-program)' lifestyle menus. The new Wawa Your Way menus aim to make it easier for consumers who follow [specific dietary guidelines](https://www.trendhunter.com/trends/saladworks-new-menu) to find fresh, fast, and affordable meals when they need them. In total there are six new lifestyle menus and each is aimed at a specific dietary preference or lifestyle. For instance, there's a Gluten Conscious Menu, which only features meals made without gluten. There's also a Meatless Menu featuring [vegetarian-friendly and some vegan options](https://www.trendhunter.com/trends/vicious-biscuit-lightly-vicious). There's even a Lower Sugar Drinks, which includes coffee and other specialty beverages with minimal added sugar, such as the iced latte with almond milk. The new Wawa Your Way lifestyle menus can now be found at 900 stores nationwide. Image Credit: Wawa ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Specialty Diet Menus:** The trend towards catering to specific diets opens up an opportunity for restaurants to tap into niche markets and create specialized menus. - **Personalized Menu Options:** The trend towards providing personalized menu options based on dietary preferences allows companies to differentiate themselves and provide a unique experience for their customers. - **Fast Casual Dining:** The trend towards fast casual dining and healthy options allows for restaurants to offer fresh and affordable choices to on-the-go consumers. ### Sectors Adopting This - **Restaurant:** The restaurant industry can take advantage of the trend towards specialty menus to cater to niche markets and differentiate themselves from competitors. - **Food and Beverage:** The food and beverage industry can offer personalized options to meet changing consumer preferences that are focused on health, wellness, and unique experiences. - **Convenience Store:** The convenience store industry can tap into the trend towards healthy options that cater to specific diets to increase revenue and attract new customers. ## Related on Trend Hunter - [Convenience Store Catering Services](https://www.trendhunter.com/trends/wawa-catering-program.md) - [Convenience Retailer Ciabatta Sandwiches](https://www.trendhunter.com/trends/wawa-ciabatta-sandwiches.md) - [QSR Vegetarian Menus](https://www.trendhunter.com/trends/aw-canada.md) - [Value-Driven Wellness-Focused Menus](https://www.trendhunter.com/trends/salad-and-go.md) - [Customizable Sandwich Shop Menus](https://www.trendhunter.com/trends/bag-to-the-future-menu.md) - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [Consumer-Driven Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-menu.md) - [Wellness-Promoting Seasonal Beverage Menus](https://www.trendhunter.com/trends/good-for-the-body.md) - [New Health-Focused Restaurant Menus](https://www.trendhunter.com/trends/saladworks-new-menu.md)