# Friday-Celebrating Reward Programs Wawa is Running a Free Coffee Fridays Promotion Through Its App By Katherine Pendrill | Published 2017-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wawa-rewards References: [nacsonline](http://www.nacsonline.com/Media/Daily/Pages/ND0306173.aspx) & [wawarewards](https://www.wawarewards.com/) To celebrate the end of winter, Wawa is bringing back its popular '[Free Coffee Fridays](https://www.trendhunter.com/trends/sonic-live-free-fridays)' promotion. Available to those who use the Wawa Rewards app, the [free coffee promotion](https://www.trendhunter.com/trends/thank-first-responders) builds on the success of the earlier 'Free for All' campaign, which saw more than 10 million rewards distributed to app users. The Free Coffee Friday promotion is a special offer that those using the Wawa Rewards app can take advantage of throughout the month of March. Users simply have to show their app and they will receive a free coffee of any size on Friday. In addition to earning a free drink each Friday, those using the app can also pay with their mobile, earn Wawa Rewards, find the nearest Wawa location and view nutritional information. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile Rewards Programs:** Businesses can develop their own mobile rewards programs to increase customer engagement and loyalty. - **Free Product Promotions:** Offering free products through a rewards app can drive foot traffic and create buzz about a business. - **Digital Payments:** Reward apps that allow for mobile payments can streamline transactions and provide a seamless customer experience. ### Industries Being Reshaped - **Retail:** Retailers can use mobile rewards programs to increase foot traffic, drive sales, and foster brand loyalty. - **Restaurant:** Restaurants can offer free food or discounts through mobile rewards programs to attract more customers and increase sales. - **Hospitality:** Hotels and other hospitality businesses can use mobile rewards programs to personalize the guest experience and incentivize loyalty. ## Related on Trend Hunter - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md) - [Educator-Treating Retailer Promotions](https://www.trendhunter.com/trends/wawa-cheers-to-classroom.md) - [Seasonal Coffee Promotions](https://www.trendhunter.com/trends/october-coffee-mondays.md) - [Thursday BOGO Offers](https://www.trendhunter.com/trends/thursday-bogo-offers.md) - [Free Peppermint Beverages](https://www.trendhunter.com/trends/free-peppermint-frosty.md) - [Complementary Food QSR Promotions](https://www.trendhunter.com/trends/sonic-live-free-fridays.md)