# Water Cooler Installations The Waving Wall of Chalkwell Depicts Embedded H2O in Products By Meghan Young | Published 2011-08-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/waving-wall-of-chalkwell References: [archdaily](http://www.archdaily.com/161837/the-waving-wall-of-chalkwell-holdup-bloo-nation/) & [metalculture](http://www.metalculture.com/) Many [plastic art installations](https://www.trendhunter.com/trends/water-sculpture-lj) have popped up around the world in the last couple of years, yet the Waving Wall of Chalkwell has to be one of the first made entirely out of [large water coolers](https://www.trendhunter.com/trends/oasium-water-purifier). Like one long, frothing sea surf, this installation is quite impressive. Commissioned by Metal, a U.K.-based company that fosters artistic endeavors, the Waving Wall of Chalkwell was created by holdUP and BLOO NATION. Comprised of over 1,200 19-liter water cooler bottles, it illustrates the amount of water used in the production of certain products. The statement that the “average Brit only sees 3 percent of the water that they consume," is quite frightening, considering how vulnerable the world is becoming with regards to a [lack of water](https://www.trendhunter.com/trends/luanda-waterpoints). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Art Installations:** Creating sustainable art installations out of recycled materials can bring attention to environmental issues. - **Water Conservation Campaigns:** Using art and design to visually represent and raise awareness for water conservation can be a powerful tool for change. - **Eco-friendly Product Production:** Creating products with a lower water usage footprint and using sustainable packaging materials can appeal to environmentally conscious consumers. ### Industries Being Reshaped - **Art and Design:** There is opportunity for innovative sustainable art installations and campaigns to raise awareness for environmental issues such as water conservation. - **Beverage and Bottled Water Industries:** In order to appeal to environmentally conscious consumers, these industries can explore opportunities to reduce water usage in their production processes and create sustainable packaging options. - **Manufacturing Industries:** Exploring ways to reduce water usage in the production of goods and use more sustainable materials in packaging can attract environmentally conscious consumers and reduce costs in the long-term. ## Related on Trend Hunter - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Peace-Inspired Waterfall Installation](https://www.trendhunter.com/trends/transposition-installtion.md) - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md)