# Kinesiology Tape-Replacing Athletic Wear 'WaveWear' Performance Wear Replaces the Need for Taping By Michael Hemsworth | Published 2020-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wavewear-performance-wear References: [geeky-gadgets](https://www.geeky-gadgets.com/kinesiology-taping-06-03-2020/) & [kickstarter](https://www.kickstarter.com/projects/wavewear/wavewear-genuine-kinesiology-taping-performance-wear?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=54389b2a) Using [kinesiology tape](https://www.trendhunter.com/trends/kt-tape-soothe) is commonplace for many athletes but can be difficult to apply, expensive to use and wasteful, so the 'WaveWear' performance wear has been created as a replacement. The sports gear is designed with bio adhesive taping technology within that will work to help reduce the instance of fatigue and pain, while also enhancing recovery. This will come as welcome news to athletes looking to enjoy the benefits of performance taping without having to use any [disposable materials](https://www.trendhunter.com/trends/trainers-choice). The 'WaveWear' performance wear has been clinically tested and approved, and comes in options for both men and women alike. The [athletic wear](https://www.trendhunter.com/trends/coolia-activewear) is specially formulated with tape-like performance features at all the right points to let athletes rest assured they're getting the best benefits possible. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Eco-friendly Athletic Wear:** The rise of eco-friendly athletic wear offers opportunities for companies to create sustainable alternatives to disposable kinesiology tape. - **Smart Performance Wear:** The integration of smart technology into performance wear presents opportunities for companies to develop innovative products that enhance athlete performance and recovery. - **Adhesive Technology Advancements:** Advancements in adhesive technology open doors for businesses to create improved tape-like features in performance wear, reducing fatigue and pain for athletes. ### Who This Affects Most - **Sportswear:** The sportswear industry can explore the production of eco-friendly and biodegradable athletic wear as an alternative to traditional kinesiology tape. - **Wearable Technology:** The wearable technology industry can create smart clothing that integrates monitoring and recovery features to optimize athlete performance. - **Adhesive Manufacturing:** The adhesive manufacturing industry can focus on developing stronger and more versatile adhesives for use in performance wear, improving the comfort and effectiveness of the tape-like features. ## Related on Trend Hunter - [Reflective Kinesiology Tapes](https://www.trendhunter.com/trends/rockflash.md) - [Skin-Friendly Turf Tapes](https://www.trendhunter.com/trends/kt-turf-tape.md) - [Haptic Workout Gaming Gear](https://www.trendhunter.com/trends/elecsuit.md) - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Drug-Free Pain Relief Powders](https://www.trendhunter.com/trends/kt-tape.md) - [Wearable Electrotherapy Solutions](https://www.trendhunter.com/trends/electrogear.md) - [Cooling Kinesiology Tapes](https://www.trendhunter.com/trends/kt-tape-pro-ice.md) - [AI-Driven Fitness Solutions](https://www.trendhunter.com/trends/aidriven-fitness-solution.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md)