# Psychedelic Canned Wines WAVES Shares Quality Varietals Without the Seriousness By Laura McQuarrie | Published 2023-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waves-wines References: [maxim](https://www.maxim.com/food-drink/these-psychedelic-canned-wines-are-drinkable-works-of-art/) & [waves.wine](https://waves.wine/)  Some wine drinkers are deterred from buying canned wines due to the association of wine with glass bottles but WAVES overcomes this challenge with fun packaging that's sparkly and aesthetically pleasing. WAVES is a new venture from Eric Wareheim of “Tim and Eric” and the artfully packaged products feature designs by Jen Stark. In WAVES' lineup, there's a 2022 White Wine, a [2022 Rosé Wine](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) and a [2022 Red Wine](https://www.trendhunter.com/trends/red-wine-alternative), each with its own unique characteristics that are ready to discover. Thanks to their standout packaging, these wines are approachable and they take the seriousness out of wine, while retaining the same high quality that drinkers demand. These take-anywhere canned wines with psychedelic designs are organically farmed and super drinkable. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 62% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sparkly Packaging:** WAVES overcomes the association of wine with glass bottles by offering sparkly and aesthetically pleasing packaging for its canned wines. - **Approachable Wines:** The artfully packaged WAVES wines take the seriousness out of wine, making them approachable to a wider range of consumers. - **Organic and Drinkable:** WAVES' canned wines are both organically farmed and super drinkable, catering to the growing demand for healthier and convenient alcoholic beverages. ### Where This Applies - **Wine Packaging:** The success of WAVES' sparkly packaging highlights the potential for disruptive innovation in the wine packaging industry. - **Alternative Wine Formats:** WAVES' approachable canned wines present an opportunity for disruptive innovation in alternative wine formats, appealing to consumers who are looking for unique and convenient options. - **Organic Alcohol Beverages:** The popularity of WAVES' organically farmed and drinkable canned wines points to a potential disruptive innovation opportunity in the organic alcohol beverages market. ## Related on Trend Hunter - [Natural Wine Subscription Platforms](https://www.trendhunter.com/trends/wine-subscription-platform.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Canned Southern Wines](https://www.trendhunter.com/trends/country-water.md) - [Celebrity-Backed Canned Wines](https://www.trendhunter.com/trends/avaline-2022.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md)