# Weightless Wave-Enhancing Sprays The OUAI Wave Spray Can Be Used on Any Hair Type By Mishal Omar | Published 2017-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wave-spray References: [birchbox](https://www.birchbox.com/product/25769) & [sephora](http://www.sephora.com/wave-spray-P406665) The OUAI hair care brand offers a popular Wave Spray that can enhance the appearance and texture of people with any hair type. With the summer months now upon us, [beachy, textured waves](https://www.trendhunter.com/trends/calistas-bodywaver) are popular once again. The OUAI Wave Spray works to provide that look for those who are seeking it, coming in a [weightless formulation](https://www.trendhunter.com/trends/weightless-collection) that is able to give hair texture without making it "crunchy" to the touch. The product is able to [add volume](https://www.trendhunter.com/trends/hair-volumizing-foam), enhance people's natural waves, and give the user a casual, laid-back appearance. The OUAI Wave Spray is free of parabens and phthalates, and offers a fragrance that contains notes of Italian lemon, amber and white musk – making for an appealing visual and sensory experience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Wave-enhancing Hair Products:** Innovative hair products that enhance the natural waves of any hair type provide a disruptive innovation opportunity for the hair care industry. - **Weightless Hair Sprays:** Developing weightless hair sprays that provide volume and texture without making hair 'crunchy' offers a disruptive innovation opportunity for the beauty and personal care industry. - **Phthalate-free Fragrances:** Creating phthalate-free fragrances that offer an appealing visual and sensory experience presents a disruptive innovation opportunity for the fragrance industry. ### Who This Affects Most - **Hair Care:** Innovative hair care products that cater to the growing demand for effortless, natural-looking styles are a disruptive innovation opportunity for the hair care industry. - **Beauty and Personal Care:** Developing beauty and personal care products that offer lightweight, no-residue solutions for enhancing hair textures and appearances is a disruptive innovation opportunity for the industry. - **Fragrance:** Creating new, phthalate-free fragrances that offer customers a natural and appealing visual and sensory experience could be a disruptive innovation opportunity for the fragrance industry. ## Related on Trend Hunter - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md) - [Resort-Ready Beach Hairsprays](https://www.trendhunter.com/trends/beach-hairspray.md) - [Sea Salt-infused Hairsprays](https://www.trendhunter.com/trends/sea-salt-sprays.md) - [Aromatic Caribbean Hair Mists](https://www.trendhunter.com/trends/st-barts-hair-body-mist.md) - [Lightweight Volumizing Sprays](https://www.trendhunter.com/trends/02-texturizer-spray.md) - [Aromatic Leave-In Conditioners](https://www.trendhunter.com/trends/ouai-leave-in-conditioner.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Lightweight Haircare Products](https://www.trendhunter.com/trends/weightless-collection.md) - [Mediterranean-Inspired Fragrance Mists](https://www.trendhunter.com/trends/santorini-hair.md)