# Moving Ripple Greetings The 'Wave Gift Card' by Evelio Mattos and John Turner Captures the Ocean By Deborah Kim | Published 2011-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wave-gift-card References: [complex](http://www.complex.com/art-design/2011/07/packing-heat-new-quiksilver-gift-cards-are-tight) & [thedieline](http://www.thedieline.com/blog/2011/7/13/the-wave-gift-card.html) This simple, but totally effective 'Wave Gift Card' by Evelio Mattos and John Turner of Design Packaging puts a whole new spin on print as an advertising medium. The concept behind the card was to give print a [3D life](https://www.trendhunter.com/trends/3d-billboards) so that it would better resemble the waves of the ocean. Designed for Quiksilver, the card exemplifies Evelio Mattos and John Turner's ability to step out the box. Something about this [gift card](https://www.trendhunter.com/trends/gift-card-greetings1) makes me want to sit in the summer sun, or put on a bathing suit and try my hand at surfing. The 'Wave Gift Card' is still a concept; however, it can be viewed at [Design Packaging Inc](https://www.trendhunter.com/trends/reserve-lip-color). **Implications** - The advertising industry is going through a massive change right now. The rise of online media is something that many traditional advertising agencies struggle with; however, there is a happy compromise found in the use of "printeractive," providing a way for agencies to work with a more familiar medium, yet still imbue the same element of interactivity that makes online advertising so attractive to consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Printeractive Advertising:** Printeractive technology provides a way for traditional advertising agencies to incorporate interactivity into print media, bridging the gap between online and offline marketing. - **Immersive Print Experiences:** Designing print materials that create a 3D-like experience, such as the 'Wave Gift Card,' offers a new level of engagement and captivates consumers. - **Revolutionizing Gift Cards:** Innovative gift card designs, like the 'Wave Gift Card,' disrupt the traditional concept of gift cards by incorporating unique aesthetics and experiences. ### Where This Applies - **Advertising:** The advertising industry can adopt printeractive technology to enhance the effectiveness of print campaigns and appeal to a more digitally-focused audience. - **Printing and Packaging:** Printing and packaging companies can explore new design techniques, such as creating immersive 3D experiences, to differentiate themselves and attract clients seeking innovative solutions. - **Retail:** Incorporating disruptive gift card designs, like the 'Wave Gift Card,' can help retailers stand out and create memorable brand experiences for their customers. ## Related on Trend Hunter - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Video Business Cards](https://www.trendhunter.com/trends/vidcard.md) - [Water Movement-Inspired Lights](https://www.trendhunter.com/trends/ripple-light.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [PVC-Free Gift Cards](https://www.trendhunter.com/trends/renovo-gift-card.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md)