# Story-Telling Multi-Platform Companies Wattpad is a Global Entertainment Brand Based in Canada By Amy Duong | Published 2020-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wattpad References: [company.wattpad](https://company.wattpad.com) Wattpad is a multi-platform entertainment company that draws talents from all over the world for story-telling purposes. It is based in Canada in the heart of Toronto, where Wattpad, Tap by Wattpad, and [Wattpad Labs](https://www.trendhunter.com/trends/wattpad-1) work together with the help of groundbreaking technology. Through this entire process, they are able to bring [creative stories to life](https://www.trendhunter.com/trends/story-palette) -- it has been doing this since 2007, started up by Allen Lau and Ivan Yuen. It launched public domain books including 'Pride and Prejudice' to appeal to readers. Today, it is a [social story-telling platform](https://www.trendhunter.com/trends/story-patch) where readers and writers are able to share and connect, creating a interactive community of millions. It is continually working with the entertainment industry to create Wattpad stories in television, film, print, and digitally. Image Credit: Wattpad ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Global Entertainment Brands:** Opportunity to create multi-platform entertainment companies that draw talents from all around the world for story-telling purposes. - **Social Story-telling Platforms:** Opportunity to develop interactive platforms where readers and writers can share and connect, creating a vibrant community of millions. - **Collaboration with Entertainment Industry:** Opportunity to partner with the entertainment industry to create compelling stories in television, film, print, and digital media. ### Industries Being Reshaped - **Entertainment:** Opportunity for the entertainment industry to collaborate with multi-platform companies like Wattpad to create innovative story-telling experiences for audiences. - **Publishing:** Opportunity for publishers to leverage the social story-telling trend and develop platforms that allow readers and writers to connect and share their creative works. - **Technology:** Opportunity for technology companies to develop groundbreaking tools and technologies that enhance the story-telling experience on multi-platform entertainment platforms. ## Related on Trend Hunter - [AI Storytelling Platforms](https://www.trendhunter.com/trends/storycom.md) - [Creative Story Platforms](https://www.trendhunter.com/trends/imagine-tales.md) - [AI Publishing Platforms](https://www.trendhunter.com/trends/inkitt.md) - [Interactive Story Platforms](https://www.trendhunter.com/trends/storytelling-app2.md) - [Book Monetization Models](https://www.trendhunter.com/trends/wattpad-1.md) - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [Interactive Story Platforms](https://www.trendhunter.com/trends/nicestory.md) - [Premium Reading Platforms](https://www.trendhunter.com/trends/yonder.md) - [AI Story Platforms](https://www.trendhunter.com/trends/storychatapp.md)