# Sustainable Ingredient Beers Something Wild Beverages is Launching a New Wattleseed Lager By Michael Hemsworth | Published 2017-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wattleseed-lager References: [foodbev](http://www.foodbev.com/news/something-wild-beverages-launches-new-wattleseed-lager/) The Australia-based [Something Wild Beverages](https://www.trendhunter.com/trends/sourdough-summer-ale) is set to launch a new wattleseed lager in order to focus more closely on [indigenous ingredients that are more sustainable](https://www.trendhunter.com/trends/fonio-beer) for use in products. The lager has been created in collaboration with the Mismatch Brewing Company and is reported to have a clean, crisp flavor with finishing notes of toasted peanuts and honey. Explaining the new lager, managing director for Something Wild Beverages, Daniel Motlop, said, "As an Indigenous-owned company it’s great to be able to come home and show people how we’re shaking up the Australian food and beverage industry. By working with traditional landowners we can create opportunities and outcomes for the indigenous communities who not only harvest products, but also hold a wealth of knowledge about how to use them." The wattleseed lager will be officially launched on July 4. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sustainable Ingredient Beers:** The trend towards using indigenous and sustainable ingredients in beer is an opportunity for breweries to differentiate themselves and appeal to environmentally conscious consumers. - **Indigenous Collaboration in Beverage Production:** Partnering with indigenous communities to source and incorporate their traditional ingredients is a trend that could lead to new, unique beverage offerings and could benefit the communities involved. - **Incorporating Bold Flavors in Beer:** Beers incorporating unique or unexpected flavors, such as toasted peanuts and honey, are a trend that could attract consumers who seek out new taste experiences. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the trend towards using sustainable and unique indigenous ingredients in their products in order to stand out in an increasingly crowded market. - **Indigenous Communities:** Collaborating with traditional landowners to source and incorporate their ingredients is an opportunity for indigenous communities to share their knowledge and benefit economically from their resources. - **Craft Beer:** Craft breweries are well-positioned to take advantage of the trend towards incorporating bold and unique flavors in beer and experimenting with sustainable ingredient sourcing. ## Related on Trend Hunter - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Open-Source IPA Beers](https://www.trendhunter.com/trends/bow-and-arrow.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Rejuvenated Heritage Lagers](https://www.trendhunter.com/trends/heritage-lager.md)