# Branded Evergreen Colors Watsons and Pantone Have Created Watsons Evergreen By Adam Harrie | Written with AI assistance | Published 2026-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/watsons-evergreen References: [cosmeticsbusiness](https://cosmeticsbusiness.com/watsons-taps-pantone-for-official-brand-colour-for) & [pantone](https://www.pantone.com/articles/case-studies/watsons-evergreen-pantone-color?srsltid=AfmBOooQC0UdsiRX0-DYZiB28B_SvlQ5lpqvLTjDxiNVgNP9ME0nOpoy)  Watsons partnered with the [Pantone Color Institute](https://www.trendhunter.com/trends/jagermeister-x-pantone) to create [Watsons Evergreen](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a), an official brand colour introduced to mark the retailer’s 185th anniversary. The vivid blue-green hue was designed to evoke vitality, care and reassurance while reflecting both the company’s heritage and its future-facing identity. The colour will appear in a global campaign rolling out across 16 markets in Asia, Europe and the Middle East. Watsons Evergreen will be incorporated into customer and community activations, alongside a curated product range, helping unify the retailer’s visual assets, communications and in-store experiences across regions. For consumers, a named signature colour can strengthen brand recognition and make assortments and messaging feel more cohesive. The partnership reflects a broader trend of retailers using proprietary colours as strategic branding tools to communicate wellbeing, reinforce trust and build an emotional connection with customers at scale. Image Credit: Watsons ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 30% | Activity: 37% | Freshness: 89% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Proprietary Brand Colors:** Retailers are turning signature hues into recognizable assets that unify packaging, campaigns, store design and digital touchpoints while strengthening emotional recall. - **Wellness-led Visual Identity:** Color systems associated with vitality, care and reassurance are creating new ways for brands to signal wellbeing without relying solely on product claims. - **Global Campaign Cohesion:** Region-spanning visual assets give multinational retailers a scalable method for maintaining brand consistency while adapting activations to local markets. ### Sectors Adopting This - **Retail:** Named color identities offer retailers a differentiated branding layer that can connect assortments, loyalty experiences and store environments under one cohesive signal. - **Beauty and Personal Care:** Curated product ranges built around distinctive brand colors can make wellness, self-care and trust cues more visible across crowded beauty shelves. - **Branding and Design:** Collaborations between brands and color authorities are expanding the role of color strategy into proprietary intellectual and experiential brand systems. ## Related on Trend Hunter - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Serene Furniture Collections](https://www.trendhunter.com/trends/joybird-x-pantone.md) - [Limited-Edition Wellness Tees](https://www.trendhunter.com/trends/wellness-tee.md) - [Cheeky Loneliest Color-Inspired Ads](https://www.trendhunter.com/trends/loneliest-color.md) - [Digital Color Ecosystems](https://www.trendhunter.com/trends/color-library.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Bark-Inspired Color Campaigns](https://www.trendhunter.com/trends/exterior-colour-of-the-year.md)