# Mother Daughter Sun Apparel WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd By Grace Mahas | Published 2024-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watskins-spring-2024-collection References: [watskinsunwear](https://www.watskinsunwear.com/)  [WATSKIN](https://www.trendhunter.com/trends/watskin), the sophisticated apparel brand, recently expanded its portfolio with the launch of its forth drop, designed for [mother and daughter](https://www.trendhunter.com/trends/gapstudios-fw25). The new series was crafted to inspire [sun safety and sophistication](https://www.trendhunter.com/trends/upf-collection) in the next generation. In celebration of Mother's Day and Melanoma Awareness Month -- both taking place in May, WATSKIN is not only an ode to mom and daughter style, but also a way to start important conversations about sun safety at every age. A portion of the proceeds from every collection supports WATSKIN’s partner the Melanoma Research Alliance since the brand’s inception. “This is the most exciting moment for the brand to date, not only as the Founder of WATSKIN but also as a mother, and a grandmother. Being able to see my own granddaughters love their WATSKIN pieces as much as I do, while sharing how comfortable and cool they are. At the same time, my heart is filled with so much joy knowing that they are being protected from the harmful UV Rays,” shares Lois. The Spring 2024 Collection - Drop 4 is available May 3rd on the WATSKIN website and on Instragram @watskinofficial. Image Credit: WATSKIN ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 36% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Mother-daughter Fashion:** Exploring fashion trends that cater to multi-generational style preferences and values. - **Sun Safety Advocacy:** Promoting awareness and innovation in sun protection practices for all ages. - **Philanthropic Partnerships:** Fostering collaborations between brands and charitable organizations for social impact. ### Sectors Adopting This - **Fashion and Apparel:** Integrating sun protection technologies into stylish clothing for a broader consumer base. - **Health and Wellness:** Advancing sun safety education and products to address growing concerns about skin health. - **Nonprofit and Charity:** Leveraging fashion collaborations to raise funds and awareness for critical medical research. ## Related on Trend Hunter - [Sunwear Active Lifestyle Brands](https://www.trendhunter.com/trends/watskin.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Elegant Family-Dedicated Apparel](https://www.trendhunter.com/trends/chet-los-ss25-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Playful Sun-Safe Garments](https://www.trendhunter.com/trends/sunsafe-garments.md) - [Proactive Modern Skincare Lines](https://www.trendhunter.com/trends/mimosa-lane.md)