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# Parental Mental Health Promotions
WaterWipes is Gifting Parents a 3-Month Headspace Subscription

By Riley von Niessen | Published 2020-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waterwipes
References: [waterwipes](https://www.waterwipes.com/us/en) & [cloud.email-waterwipes](https://cloud.email-waterwipes.com/mentalhealth)

WaterWipes, a popular brand that offers "the world's purest baby wipes," has announced that it will be gifting subscriptions to [Headspace](https://www.trendhunter.com/trends/headspace-health-1) Plus to parents who sign up through its website.

The first 3,000 applicants who qualify will receive a free subscription for three months, which will give them full access to the to the [guided meditation sessions](https://www.trendhunter.com/trends/mybreath) that are offered through the app. In addition to a vast selection of meditation sessions, the app also includes a number of [sleep sounds and bedtime exercises](https://www.trendhunter.com/trends/personalized-sleep-tracks) that can help users who struggle with insomnia.

Through its partnership with Headspace, WaterWipes hopes to bring more awareness to mental health and mindfulness, and benefit the many moms and dads who may be facing additional stress in the wake of the COVID-19 pandemic.

Image Credit: WaterWipes

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 42% | Activity: 55% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Parental Mental Health:** Disruptive innovation opportunity: Develop mobile apps or platforms that provide convenient access to mental health resources and support for parents.
- **Guided Meditation:** Disruptive innovation opportunity: Create personalized guided meditation experiences using emerging technologies like virtual reality or immersive audio.
- **Stress Relief Solutions:** Disruptive innovation opportunity: Design innovative products or services that help parents manage stress and promote relaxation, such as smart devices with built-in stress management features.

### Sectors Adopting This

- **Healthcare:** Disruptive innovation opportunity: Integrate mental health support into existing healthcare systems or develop specialized mental health services for parents.
- **Technology:** Disruptive innovation opportunity: Develop technology-driven solutions like mobile apps, wearable devices, or smart home systems that cater to the mental health needs of parents.
- **Wellness:** Disruptive innovation opportunity: Create wellness programs or services targeted specifically towards parents, offering holistic approaches to mental well-being and stress management.

## Related on Trend Hunter

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- [New Dad-Focused Apps](https://www.trendhunter.com/trends/dadtech.md)
- [Multi-Sensory Play Experiences](https://www.trendhunter.com/trends/meditate.md)
- [Postpartum Mental Health Apps](https://www.trendhunter.com/trends/postpartum-support-international.md)
- [Self-Guided Mental Health Apps](https://www.trendhunter.com/trends/mindless-labs.md)