# Multifunctional Urban-Chic Bags The Friendly Swede's 'HÅGA' Waterproof Weekender Duffel is Durable By Michael Hemsworth | Published 2018-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-weekender-duffel References: [dudeiwantthat](http://www.dudeiwantthat.com/style/bags/the-friendly-swede-haga-waterproof-duffel-bag.asp) & [amazon](https://www.amazon.com/dp/B07K7T82VN//ref=cm_sw_su_dp?tag=trenhunt0f-20) The Friendly Swede's 'HÅGA' waterproof weekender duffel bag is a stylish solution for avid travelers or commuters to utilize when seeking an effective way to carry all essential gear with them. Offering a 30 liter capacity with a dedicated spot for your laptop, the bag boasts welded seams that promise the best possible performance in all kinds of weather conditions. The lightweight design is just two pounds and is perfect as a [carry-on](https://www.trendhunter.com/trends/taskin-swift), a pack for storing everything for a weekend away, as a [gym bag](https://www.trendhunter.com/trends/lite-gym-bag) or even a commuter solution to keep everything protected during your daily routine. The Friendly Swede's 'HÅGA' waterproof weekender duffel bag sports a demure design that can be worn over the shoulder or across the body for impressive versatility. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Bags:** The trend of waterproof bags presents an opportunity for manufacturers to create innovative, durable solutions for travelers and commuters. - **Multifunctional Bags:** The trend of multifunctional bags offers a chance for brands to design versatile bags that can be used for various purposes, from travel to daily commuting. - **Lightweight Bags:** The trend of lightweight bags provides an opportunity for companies to develop durable yet lightweight solutions that are convenient for travelers and commuters. ### Where This Applies - **Travel Accessories:** The travel accessories industry can benefit from the trend of waterproof and multifunctional bags, offering consumers innovative solutions for their travel needs. - **Fashion and Apparel:** The fashion and apparel industry can tap into the trend of multifunctional and lightweight bags, creating stylish options that cater to the needs of modern consumers. - **Sports and Fitness:** The sports and fitness industry can explore the trend of waterproof and lightweight bags, providing athletes and fitness enthusiasts with durable and convenient options for their gear. ## Related on Trend Hunter - [Modern Travel Nylon Bags](https://www.trendhunter.com/trends/gry-mattr-weekender-bag.md) - [Lifestyle-Conscious Duffle Packs](https://www.trendhunter.com/trends/blackbriar-allaround-duffle-backpack.md) - [Travel-Friendly Backpacks](https://www.trendhunter.com/trends/72hour-backpack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md) - [Versatile Travel Duffle Bags](https://www.trendhunter.com/trends/mission-workshop-mass-transit.md) - [Stylishly Versatile Travel Accessories](https://www.trendhunter.com/trends/versatile-travel-accessory.md) - [Functional Comfort-Focused Briefcases](https://www.trendhunter.com/trends/apex-briefcase.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md)