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# Athletic Health Wearables
The 'Happy Hours' Waterproof Wearable is Ready for Swimming and More

By Michael Hemsworth | Published 2015-12-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-wearable
References: [amazon](http://www.amazon.ca/dp/B013UG86S8?tag=trenhunt0f-20)

There are a variety of wearables on the market, but as consumers look to make the most of their free time, they don't want to worry about their wearables; enter the 'Happy Hours' Waterproof Wearable with a rugged design that'll thwart damage and stay strong during workouts.

Coming in a variety of color options, the 'Happy Hours' Waterproof Wearable features a touchscreen OLED display and will allow users to intelligently track everything from their workouts, to how they are sleeping at night. The intuitive design of the 'Happy Hours' Waterproof Wearable makes it ideal for activities like hiking or swimming that require strenuous output.

The 'Happy Hours' Waterproof Wearable also features anti-loss technology that'll send you an alert if you leave it or your smartphone behind somewhere.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 55% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Waterproof Wearables:** Disruptive innovation opportunity: Develop more advanced and durable waterproof wearables for athletes and outdoor enthusiasts.
- **Intelligent Fitness Tracking:** Disruptive innovation opportunity: Create wearables with advanced fitness tracking capabilities to monitor and analyze workouts, sleep patterns, and overall health.
- **Anti-loss Technology:** Disruptive innovation opportunity: Integrate anti-loss technology into wearables to prevent users from losing their devices.

### Who This Affects Most

- **Sportswear Industry:** Disruptive innovation opportunity: Incorporate waterproof wearables into sportswear products to enhance performance tracking.
- **Fitness Tech Industry:** Disruptive innovation opportunity: Combine intelligent fitness tracking features with wearables to revolutionize the fitness industry.
- **Smartphone Accessories Industry:** Disruptive innovation opportunity: Develop wearable devices with anti-loss technology that seamlessly connect with smartphones for a better user experience.

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