# Surrealist Under-The-Sea Watch Ads Swatch Introduces its New Scuba Libre Waterproof Watch By Alyson Wyers | Published 2013-07-26 | Updated 2013-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-watch References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/swatch-scuba-libre/) & [store.swatch](http://store.swatch.com/collections/scuba-libre.html) [Swatch’s](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon) new commercial for its waterproof watch [Scuba Libre](https://www.trendhunter.com/trends/underwater-eyewear) combines life on land and stunning sea-like visuals. This advertisement brings a fresh look to a tired idea. The underwater adventure mimics a scuba diving expedition where the sea creatures are in harmony with our world, rather than predatory. The only exception is the dog barking an octopus up a tree. The ad mixes urban/oceanic elements such as coral-encrusted skyscrapers, freeway tunnel-lurking sharks and a submarine subway station. The ‘Underwater’ song choice also fits the under-the-sea theme perfectly. The Scuba Libre line comes in a variety of colors. Each style is named after a different oceanic object from clown fish to whale bone. The waterproof watch is designed not just for divers, but for regular land-dwellers too. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Underwater Advertising:** Opportunity for brands to create surreal and visually captivating ads that combine land and sea elements. - **Harmonious Sea Creatures:** Innovation in underwater experiences that depict sea creatures in harmony with the human world rather than as predators. - **Urban-oceanic Fusion:** Exploration of the concept of blending urban and oceanic elements to create unique and visually appealing products and experiences. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to experiment with surreal and visually striking underwater advertisements. - **Watchmaking:** Potential for watchmakers to create waterproof watches that are both functional for divers and aesthetically appealing for regular consumers. - **Tourism and Entertainment:** Opportunity for the tourism and entertainment industries to offer novel underwater experiences that showcase harmonious interactions between humans and sea creatures. ## Related on Trend Hunter - [Dynamic Pink Oceanic Timepieces](https://www.trendhunter.com/trends/bioceramic-scuba-fifty-fathoms.md) - [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md) - [Ocean-Inspired Adventurous Watches](https://www.trendhunter.com/trends/green-abyss.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Demure Dive Computer Smartwatches](https://www.trendhunter.com/trends/suunto-ocean.md) - [Cartoon Swiss Watches](https://www.trendhunter.com/trends/spongebob-chronograph.md) - [Sleek Cartoon-Themed Watches](https://www.trendhunter.com/trends/spinnaker.md) - [Mint-Hued Diver Timepieces](https://www.trendhunter.com/trends/doxa-sub-300-carbon-seafoam.md)