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# Color-Accented Waterproof Trainers
Keen Footwear's Women's Tempo Come in Three Color Combinations

By Kalin Ned | Published 2021-05-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-trainers
References: [keenfootwear](https://www.keenfootwear.com/en-gb/p/W-TEMPO-FLEX-WP.html?dwvar_W-TEMPO-FLEX-WP_color=1024850&cgid)

[Keen](https://www.trendhunter.com/trends/keen-x-bal-hightrail-sp-wp) Footwear's new women's waterproof trainers are ideal for both light and fast hikes. Equipped with KEEN.BELLOWS FLEX, the technology enables a more versatile and adaptable construction that can be bent with less energy, making each step feel easier. In addition, the mesh upper is breathable and lightweight, with a performance ripstop to make it more durable. The waterproof trainers also boast KEEN.DRY protection and KEEN.ALL-TERRAIN traction for better grip in various trail surfaces.

Available in a variety of sizes, consumers can choose from three color combinations, including Dubarry + Black, Nectarine + Dubarry, and Drizzle + Sharp Green. The playful accents allow the Women's [Tempo](https://www.trendhunter.com/trends/cook-never-club) Flex Waterproof Trainers to grab attention on the trail.

Image Credit: Keen Footwear

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 7% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Waterproof Trainers with Color Accents:** The combination of waterproof protection and colorful accents on trainers presents an opportunity for fashion and function to meet in a highly visible way.
- **KEEN.BELLOWS FLEX Technology:** The innovative bending technology provides an opportunity for shoe manufacturers to design more adaptable and comfortable shoes for customers.
- **KEEN.ALL-TERRAIN Traction:** The superior grip technology opens doors for manufacturers to create high-performance hiking shoes for demanding environments.

### Industries Being Reshaped

- **Footwear Industry:** The trend towards color accented and high-performance footwear presents an opportunity for companies in the industry to create products that satisfy the intersection of fashion and function.
- **Outdoor Industry:** The new technology and design elements present an opportunity for companies in the outdoor industry to create durable, comfortable footwear that can withstand the demands of the trail.
- **Sports Apparel Industry:** This trend presents an opportunity for companies in the sports apparel industry to partner with footwear brands and create eye-catching and performance enhancing shoes for athletes.

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