# Lemonade-Inspired Waterproof Sneakers Nike's Air Force 1 Low Sneakers Take Cues from Off-white™ By Kalin Ned | Published 2023-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-sneakers1 References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-force-1-university-gold-waterproof/) Sportswear giant [Nike](https://www.trendhunter.com/trends/air-max-sndr) debuts a new pair of waterproof sneakers, taking on the silhouette of its iconic [Air Force 1 Lows](https://www.trendhunter.com/trends/air-force-1-low-phantom)—a model that celebrated its 40th-anniversary last year yet still going strong in 2023 which testifies to its timeless character. The colorway of the new waterproof sneakers—an eye-catching, bright yellow hue that immediately captures attention, has sneakerheads comparing the lemonade-inspired model to "Off-White™'s coveted "Lemonade" collab." The upper is made of tumbled leather, with the toe box and Swoosh embossed for water resistance. The shoes also include a nylon ripstop tongue and a classic Air-branded rubber sole. While the functional elements of the footwear give wearers peace of mind, the bold palette definitely serves a statement. Nike has not announced a release date for these slick and vibrant waterproof sneakers. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 69% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Waterproof Sneakers:** The rise of waterproof sneakers presents an opportunity for footwear brands to combine style and function, appealing to consumers who want versatile and durable footwear. - **Eye-catching Colorways:** Bold and vibrant colorways like the lemonade-inspired hue seen in these sneakers offer a disruptive opportunity for brands to make a statement and capture consumer attention. - **Limited Edition Collaborations:** Collaborating with popular brands like Off-White™ to create limited edition sneaker collections allows companies to tap into the hype and demand generated by collaboration-driven consumer culture. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore the production of more waterproof sneakers to cater to the growing demand for versatile and weather-resistant footwear. - **Fashion:** In the fashion industry, incorporating eye-catching colorways in products can help brands differentiate themselves and attract consumers looking for unique and bold fashion statements. - **Streetwear:** In the streetwear industry, partnering with other brands for limited edition collaborations can create exclusive and sought-after products, creating a sense of scarcity and desirability among consumers. ## Related on Trend Hunter - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md) - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md)