# Crocheted Silicone Carpets Shore's Waterproof Rugs are Designed for Outdoor Use By Jana Pijak | Published 2016-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-rug References: [fubiz.net](http://www.fubiz.net/2016/01/14/rugs-made-of-woven-silicone-cord/) Shore's waterproof rug collection boasts products that look like they are made of wool but actually consists of flexible silicone materials. Founded by two [London Royal College of Art](https://www.trendhunter.com/trends/nora-restaurant) graduates, the brand specializes in outdoor rugs that are ideal for balconies, patios and even on watercrafts like yachts and sailboats. In addition to larger, rectangular designs, Shore also offers smaller [waterproof rugs](https://www.trendhunter.com/trends/rugello-by-kleentex) with a round shape. These colorful carpets are [handwoven](https://www.trendhunter.com/trends/hare-klein) much like a cotton or heavy wool rug would be but are waterproof and stain-resistant. The durable outdoor rugs are available in a variety of bold hues including pink and white colors and electric green and blue prints that create an ombre blend. In addition to being water-resistant, this carpet collection is also UV sealed meaning its colors won't fade after prolonged sun exposure. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Outdoor Rugs:** The use of flexible silicone material and handwoven technique in waterproof outdoor rugs presents an opportunity for disruptive innovation in the home decor industry. - **Uv-sealed Color Technology:** Incorporating UV-sealed color technology in outdoor products such as rugs can cause disruptive innovation in the manufacturing industry in terms of increased durability and product longevity. - **Round-shaped Carpets:** The production of round-shaped waterproof carpets using silicone material featuring unique designs like ombre presents an opportunity for disruptive innovation in home decor, especially in outdoor living areas. ### Where This Applies - **Home Decor:** These waterproof rugs have disruptive innovation potential in the home decor industry by offering waterproof and UV-resistant options for outdoor spaces. - **Manufacturing:** Incorporating UV-sealed color technology in manufacturing outdoor products offers disruptive innovation potential in terms of increased durability, especially in extreme weather conditions. - **Marine:** The production of waterproof rugs suitable for watercrafts like yachts and sailboats presents an opportunity for disruptive innovation in the marine industry's interior design offerings. ## Related on Trend Hunter - [Machine-Washable Shag Rugs](https://www.trendhunter.com/trends/machine-washable-shag-rugs.md) - [Drought-Awareness Rug Designs](https://www.trendhunter.com/trends/dryland-rug.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Washable Reversible Rugs](https://www.trendhunter.com/trends/washable-reversible-rugs.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Hand-Knotted Neutral Rugs](https://www.trendhunter.com/trends/home-and-soul.md) - [Repurposed Runway-Style Rugs](https://www.trendhunter.com/trends/sunnei-4.md) - [Reversible Modern Rug Collections](https://www.trendhunter.com/trends/reversible-modern-rug.md) - [Water-Resistant Outdoor Furniture](https://www.trendhunter.com/trends/nomad-collection.md)