# Sustainable Waterproof Parkas This Jacket's Exterior Uses Organic Cotton & Recycled Polyester By Rahul Kalvapalle | Published 2022-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-parkas References: [globenewswire](https://www.globenewswire.com/news-release/2022/01/18/2368950/0/en/New-Sustainable-Men-s-Parka-Jacket-With-Hood-Best-Waterproof-Winter-Coat-Canada.html) & [ca.frankandoak](https://ca.frankandoak.com/pages/mens-sustainable-winter-outerwear) [Frank and Oak](https://www.trendhunter.com/trends/niacinamide-body-scrub), the Montreal, Canada-based fashion brand known for operating at the intersection of sustainability and style, made use of featherless [PrimaLoft](https://www.trendhunter.com/trends/weatherproof-parka) PowerPlume insulation for its [Alpine](https://www.trendhunter.com/trends/jacquemus-x-nike) parka, a waterproof winter coat that is designed to keep the cold out. This particular waterproof winter coat has an exterior shell crafted out of organic cotton and recycled polyester. It makes use of a faux sherpa fabric on the hood, not to mention a dual-layer breathable construction that manages to help you stay warm and cozy without overheating. What's more, the inclusion of waterproofing ensures that rain and snow don't infiltrate onto your less protective layers of clothing that you wear underneath the jacket. Available across an array of sizes ranging from XS to XXL, Frank and Oak's Alpine waterproof winter coats are available in black, rosin and coffee bean colors. Image Credit: Frank and Oak ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 35% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Fashion brands can explore eco-friendly materials and insulation for waterproof jackets to reduce environmental impact. - **Featherless Insulation:** The use of alternative insulation materials, such as PrimaLoft PowerPlume, can offer warmth and protection while reducing harm to animals. - **Breathable & Waterproof:** Dual-layer breathable construction in waterproof jackets can provide comfort and prevent overheating, encouraging the development of similar innovations in performance wear. ### Who This Affects Most - **Sustainable Fashion Industry:** The use of organic cotton, recycled polyester, and faux sherpa fabric can inspire other brands in the industry to incorporate environmentally conscious design elements into their products. - **Outdoor Wear Industry:** Alternative insulation materials and breathable waterproofing can improve performance and provide new opportunities for innovation in the outdoor wear industry. - **Athletic Wear Industry:** The combination of breathable and waterproof materials can provide an opportunity for disruptive innovation in athletic wear, particularly for outdoor activities in harsh weather conditions. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Minimal Extreme-Cold Parkas](https://www.trendhunter.com/trends/asgard-down-parka.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md)