# Underwater Music Players The Waterproof MP3 Player by Sony Debuts at CES 2013 By Jonathon Brown | Published 2013-01-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-mp3-player References: [hypebeast](http://hypebeast.com/2013/1/fully-waterproof-sony-walkman-mp3-player) & [sony](http://www.sony.com) Another new product to come out of the Consumers Electronics Show 2013 in Las Vegas is this waterproof MP3 player from [Sony](https://www.trendhunter.com/trends/sony-walkman-nwa306). The NWZ-W27 (which no one will call it) is a fully waterproof Sony Walkman MP3 Player designed to be fully functional even while swimming. This is as much a [performance product](https://www.trendhunter.com/trends/ript-ultra-headphones) as it is a cool electronics gadget. The player has 4GB of internal memory and can play for up to eight hours on a full battery. There is also a quick charge function that takes three minutes and gives a fully dead battery an hour of playtime. Debuted at CES 2013, this waterproof MP3 player would be perfect for swimmers or those who aren't afraid to run in the rain. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Waterproof Technology:** The development of waterproof MP3 players presents opportunities for integrating waterproof technology into a wide range of consumer electronics. - **Athlete-focused Electronics:** The popularity of waterproof MP3 players showcases a growing demand for electronics specifically designed for athletic activities. - **Convenience in Extreme Environments:** The emergence of waterproof MP3 players highlights the need for convenient, durable, and functional electronics in extreme environments. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for waterproof MP3 players by developing similar products with added features and functionalities. - **Sports and Fitness:** The sports and fitness industry can leverage the popularity of waterproof MP3 players by integrating them into workout equipment or developing wearable gadgets specifically for athletes. - **Outdoor Recreation:** The outdoor recreation industry can tap into the convenience and durability of waterproof MP3 players by incorporating them into camping, hiking, and water sports equipment. ## Related on Trend Hunter - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Swimming-Friendly Headphone Models](https://www.trendhunter.com/trends/creative-outlier-free-pro.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [Underwater Bone Conduction Headphones](https://www.trendhunter.com/trends/sonar-pro.md) - [Gold-Plated Hi-Fi Audio Players](https://www.trendhunter.com/trends/new-sony-walkmans.md) - [Underwater Bone Conduction Headphones](https://www.trendhunter.com/trends/suunto-aqua.md) - [Waterproof Audio Technology](https://www.trendhunter.com/trends/waterproof-audio-technology.md) - [Beach-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/bluetooth-speaker-1.md)