# Bi-Phase Makeup Removers Glossier's Waterproof Makeup Remover Combines Oil & Micellar Water By Laura McQuarrie | Published 2019-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-makeup-remover References: [marieclaire](https://www.marieclaire.com/beauty/a26405231/glossier-milky-oil/) & [glossier](https://www.glossier.com/products/milky-oil) [Glossier](https://www.trendhunter.com/trends/milky-jelly-cleansing-bar) recently introduced a new waterproof makeup remover that puts a twist on formulas that consumers have become familiar with. Typically, when it comes to removing waterproof makeup, an oil-based solution must be used—Glossier's Milky Oil combines micellar water and a weightless oil. Like Glossier's cult [Milky Jelly Cleanser](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm), the waterproof makeup remover contains conditioning, soothing ingredients like comfrey root extract and Pro-Vitamin B5. Due to its unique oil-and-water formula, the makeup remover for the eyes and lips helps to gently lift long-wearing cosmetic products without pulling, rubbing or otherwise aggravating the skin. Many skincare and beauty brands have created [bi-phase beauty products](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum) that are instantly recognizable due to the way the ingredients sit separately atop one another yet share space within the same bottle. With these kinds of formulas, consumers are able to make the most of a two-in-one product that is only activated by disrupting the contents of the packaging. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bi-phase Beauty Products:** The trend of bi-phase beauty products presents an opportunity for innovative formulas that combine two distinct ingredients in one product. - **Oil-and-water Formulas:** The use of oil-and-water formulas in skincare and beauty products opens up possibilities for gentle and effective makeup removers and cleansers. - **Two-in-one Products:** The popularity of two-in-one products allows for creative combinations of skincare and makeup solutions, offering convenience and efficiency for consumers. ### Who This Affects Most - **Skincare:** The skincare industry can explore the development of bi-phase beauty products and oil-and-water formulas for effective makeup removal and cleansing. - **Beauty:** The beauty industry has the opportunity to create innovative bi-phase makeup removers that combine oil and micellar water for gentle and efficient makeup removal. - **Packaging:** The packaging industry can design user-friendly containers that allow consumers to easily activate bi-phase beauty products, enhancing the overall user experience. ## Related on Trend Hunter - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md)