# Award-Winning Waterproof Liquid Liners Stila's Waterproof Liquid Liner Boasts a Satin Finish By Kalin Ned | Published 2022-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-liquid-liner References: [shop.shoppersdrugmart](https://shop.shoppersdrugmart.ca/Shop/Collections/The-pro-team-edit/Stay-All-Day-Waterproof-Liquid-Eye-Liner/p/SW75?variantCode=094800330214) Affordable and high-performance beauty brand [Stila](https://www.trendhunter.com/trends/stila-cosmetics) highlights its award-winning waterproof liquid liner, which is available to consumers at [Shoppers Drug Mart](https://www.trendhunter.com/trends/247-ink-liquid-liners). The product is officially known as the Stay All Day® Waterproof Liquid Liner and promises to "last all day long." The brand claims that this beauty tool will help one "create a variety of eye-opening effects—from thin, precise lines to thick, dramatic looks." This versatility is enabled through the texture and feel of the [liquid formula](https://www.trendhunter.com/trends/infinite-blossom-collection) and the shape of the brush which is a fine marker-like tip. Stila guarantees that the formula will glide on with ease and dry quickly without smudging. Stila's Stay All Day® Waterproof Liquid Liner comes in five colorways, including Black, Alloy, Dark Brown, Midnight, and Snow. Image Credit: Stila ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 38% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Waterproof Beauty Products:** The rise in popularity of waterproof beauty products presents an opportunity for brands to create new and innovative products that cater to consumers' active lifestyles. - **Versatile Eyeliners:** The demand for versatile eyeliners that can create a range of looks presents an opportunity for brands to develop new formulas and applicators that allow for more creativity and flexibility. - **Affordable High-performance Beauty Products:** The popularity of affordable but high-performance beauty products presents an opportunity for brands to create effective products that meet the needs of budget-conscious consumers. ### Who This Affects Most - **Beauty Industry:** Beauty brands can innovate within the beauty industry to create new waterproof and versatile eyeliner products that cater to consumers' active lifestyles and needs. - **Retail Industry:** Retailers can capitalize on the trend of affordable high-performance beauty products by stocking products like Stila's waterproof liquid liner, providing effective and budget-friendly options for consumers. - **Cosmetics Manufacturing Industry:** Cosmetics manufacturers can capitalize on the trend of versatile eyeliners by developing new formulas and applicators that allow for more creativity and flexibility, providing new and exciting options for consumers. ## Related on Trend Hunter - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Staining Lip Liners](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner.md) - [All-Day Liquid Contours](https://www.trendhunter.com/trends/liquid-contour-stayn.md) - [Long-Lasting Liquid Eyeshadow Collections](https://www.trendhunter.com/trends/eye-tint.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)