# Nourishing Water-Proof Lipsticks Cargo's Swimmables Matte Liquid Lipsticks are Perfect for Summer By Ell Smith | Published 2018-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-lipstick References: [thegloss](http://www.thegloss.com/beauty/cargo-swimmables-matte-liquid-lipsticks/) & [cargocosmetics](http://www.cargocosmetics.com/palettes-collections/swimmable/swimmablestm-longwear-matte-liquid-lipstick.html) Makeup wearers are familiar with the struggle of wanting to cool off by taking a dip in the pool without smudging one's makeup and with the new water-proof lipstick from Cargo, this wish can finally become a reality. The brand's newest liquid lippies are dubbed the 'Swimmables Matte Liquid Lipsticks' and are comprised of a "budge-proof formula" that's water resistant. This means that the lipstick can withstand sweat and even a dip in the pool. What's more is that this line is fast-drying and easy to apply, making for the [perfect summer accessory](https://www.trendhunter.com/trends/summer-lip-balm) to throw into one's bag. Unlike other liquid lipsticks, this particular offering has been infused with nourishing elements which results in a [moisturizing and lightweight finish](https://www.trendhunter.com/trends/deeply-hydrating-lipstick). Image Credit: Cargo via Instagram @Cargocosmetics ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Water-proof Lipsticks:** Disruptive innovation opportunity: Develop advanced formulas that are not only water resistant but also nourishing for long-lasting wear. - **Swimmables Matte Liquid Lipsticks:** Disruptive innovation opportunity: Create a range of liquid lipsticks that are fast-drying, easy to apply, and can withstand sweat and water, catering to the needs of active individuals. - **Moisturizing and Lightweight Finish:** Disruptive innovation opportunity: Experiment with infused nourishing elements in cosmetics products to provide a moisturizing and lightweight finish, enhancing customer satisfaction. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Introduce innovative beauty products with long-lasting, water-proof features to meet the demand of customers seeking durable makeup solutions. - **Personal Care:** Disruptive innovation opportunity: Develop new formulations for personal care products that combine functionality, such as water resistance, with nourishing properties for enhanced convenience and customer experience. - **Active Lifestyle:** Disruptive innovation opportunity: Create beauty and personal care products specifically designed for individuals with active lifestyles, ensuring durability and suitability for activities like swimming and exercising. ## Related on Trend Hunter - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)