# 90s-Inspired Lip Liners Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade By Laura McQuarrie | Published 2024-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/waterproof-lip-liner References: [byrdie](https://www.byrdie.com/mob-beauty-m1990-lip-liner-review-8678735) & [mobbeauty](https://mobbeauty.com/products/lip-liner)  Mob Beauty's Smooth Precision Waterproof Lip [Liner](https://www.trendhunter.com/trends/lipstick-liner) in M1990 recreates an iconic 90s shade for a new generation with a waterproof, richly pigmented formula in 100% silicone-free, plastic-free formula and packaging. Millennials' deep-seated nostalgia for 90s beauty looks reflects their formative years and a desire to reconnect with the styles of their youth. Gen Z has a similar fascination for minimalist makeup, [brown lip liner](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner) and frosted cosmetics but can't authentically recreate looks from the decade because of updated formulas. Victor Casale, who founded Mob Beauty, was the chief chemist at [MAC](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner) during the brand's inception and created the iconic MAC Spice lip liner. After discovering an original lab sample, Casale reverse-aged the formula to revive the perfect cool tone neutral lip shade for 90s makeup lovers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 81% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Marketing:** Reintroducing iconic 90s beauty products taps into millennials' emotional connections with their formative years. - **Clean Beauty Revolution:** Highly pigmented, waterproof cosmetic formulas that are also free of silicones and plastics cater to the rising demand for sustainable beauty products. - **Minimalist Makeup:** The growing trend of minimalist makeup among Gen Z presents opportunities to modernize classic 90s looks with updated, cleaner formulas. ### Industries Being Reshaped - **Beauty:** Recreating iconic makeup products with sustainable packaging and clean ingredients offers a competitive edge in the evolving beauty industry. - **Nostalgia Merchandise:** Reviving popular products from past decades can attract both nostalgic consumers and new generations seeking authentic retro experiences. - **Sustainable Packaging:** Innovating in zero-plastic, silicone-free packaging meets the increasing consumer demand for eco-friendly beauty solutions. ## Related on Trend Hunter - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md) - [Neutral Lipliner Shades](https://www.trendhunter.com/trends/the-overliner-lip-liner.md) - [Multidimensional Natural Lip Liners](https://www.trendhunter.com/trends/lip-line-enhancing-pencils.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Versatile Lip Products](https://www.trendhunter.com/trends/signature-lip-sheer.md) - [Antioxidant-Rich Lip Liners](https://www.trendhunter.com/trends/keep-it-full-plumping-lip-liner.md) - [Crayon-Style Hybrid Makeup Products](https://www.trendhunter.com/trends/lipstick-liner.md) - [Accessibility-Focused Lip Liners](https://www.trendhunter.com/trends/alignment-lip-liner.md)